DRIVING GROWTH TO EVERY CORNER OF PHILADELPHIA
PIDC was a non-profit organization founded by the City of Philadelphia and the Chamber of Commerce for Greater Philadelphia way back in 1958. They saw themselves as the economic engine of the city and wanted some fine-tuning. We suggested a full rebuild. That meant three vital steps. Simplify, clarify, and identify. Simplify their meaning and mission. Clarify their purpose. And identify with the people they help. We delivered and humanized their success stories. We got the word out in engaging ways. The result? More than $1 billion in PIDC funding in one year alone.