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UNDERSTANDING AN EXPANSION

BLAKEFORD SENIOR LIFE was undertaking an expansion and community redevelopment to accommodate the wishes of a new generation of future residents. Their possibilities were expanding to include 50 spacious new apartment homes, a new wellness and aquatic center, and an exciting transformation of dining, cultural, and social spaces. They needed a new look and feel and a strong advertising agency to help along the way. We developed fresh brand messaging focusing on shaping your own life in retirement, maintaining your independence, being appreciated for your contribution, and engaging with others. It’s about feeling a sense of connection to the community around you. And above all, it’s about knowing you’re in the right place. Within four weeks of launching the Priority Program, almost 60 reservations were secured.

RESULTS


With the conversion phase launch, we reached and exceeded the 70% pre-sale goal and groundbreaking was slated for December 2020.

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All 16 /Banking & Financial 3 /City/Municipal 1 /Healthcare & Life Sciences 3 /Senior Living & Services 9

NEWCLEUS

BLAKEFORD

BAYADA

BERKADIA

BEACON TRUST

ENSO VILLAGE

enso village

ROLAND PARK PLACE

THE FAIRFAX

LEGACY AT MILLS RIVER

DYNAMIC SENIOR LIVING

viamonte at walnut creek
The Spires - on Campus

THE SPIRES EXPERIENCE

the spires

SPIRITED LIVING

rydal park

DISTINCTIVE LIVING

ventana by buckner

I AM NOT A DOCTOR

KENNEDY HEALTH

GET AHEAD OF YOUR HEALTH

MDVIP

IT’S ROAD SAFETY NOT ROCKET SCIENCE

MAYOR’S OFFICE OF TRANSPORTATION & UTILITIES
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