Why Healthcare Brands That Treat Organic Social Media as a Sales Channel Are Losing, and What the Best Ones Do Instead
By Kevin Dunn, Grace Gosnear, and Liz Weir Kevin Dunn, SVP, Client Services and Strategy · Grace Gosnear, Social Media Manager, LevLane · Liz Weir, SVP, Content, Social Media & PR, LevLane The pharma and healthcare industry is sitting on one of the most powerful, most underutilized storytelling opportunities in modern marketing, and most brands are blowing it. The pharmaceutical and healthcare social media market is projected to grow from, $14.7 billion in 2025 to $52.1 billion by 2035, a 13.5% annual growth rate, and brands are pouring money into it like never before. Scroll through the social feeds of […]

