A national creative awards competition sponsored by the Association of Marketing and Communications Professionals, the Hermes Award is one of North America’s oldest creative competitions.
The “Revolution” campaign was designed to attract potential residents to Enso Village, a collaboration between the world-renowned San Francisco Zen Center and Kendal, a visionary Quaker-based provider of retirement living solutions.
The campaign began with the recognition that the roots of the San Francisco Zen Center are deeply intertwined with the birth of the American counterculture of the 1960s. The same seekers who came to Northern California attracted by the promise of a utopian future and stayed on, will now recognize that same spirit in the culture of Enso Village. Using idealized images of those who were young in the 1960s, we rekindled the sense of passionate purpose that still beats in the hearts of Bay Area.
Beyond the gratifying peer recognition of the Hermes Award, our work for Enso Village has generated an unprecedented response, with virtually all of the community’s residences reserved even as construction continues.