GOOD KARMA FROM THE START
To some, it seemed like a bold, imaginative leap—to build North America’s first Zen-inspired senior living community in Sonoma County. But from the beginning, this collaboration between the world-renowned San Francisco Zen Center and Kendal, one of the most progressive and respected brands in the residential retirement space, was destined for success.
Print, direct and digital advertising captured the imaginations of a national audience.
An out-of-the-box concept yields off-the-charts results.
Building a loyal customer base is not about who’s aware of your brand, but who believes in it. Feels an attachment to it and chooses to make it part of their lives. When you give people that compelling reason to become active participants in your brand, they’ll put their money where their heart is. Even when somebody else whistles. That’s true brand participation. The difference between a customer and a brand’s best friend.
THE WANAMAKER BUILDING 100 PENN SQUARE EAST PHILADELPHIA, PA 19107