REDESIGNING AND DEVELOPING A WEBSITE TO INCREASE PRODUCT AWARENESS
As a lead product for BioReference Laboratories, Inc., an OPKO Health company, the 4Kscore® Test was in need of a website redesign that would communicate its brand positioning and message more clearly to prospective patients and HCPs. The website was redesigned to include two sections: One for patients and one for HCPs. An additional section was included to provide technical information related to the product so that HCPs could read about the science behind it. Creatively, the website was updated using the 4Kscore® Test brand colors throughout, as well as images highlighting typical patients and the caregivers in their lives.