PENN VET NEW BOLTON CENTER, the preeminent large animal veterinary clinic in the country, wanted to drive appointment volume across all service lines. In response,LevLane Advertising developed targeted messaging that spoke to the horse owner. Owning a horse is both a commitment and a relationship. By connecting the owner’s care with our exceptional veterinary care, we began to build a relationship with the audience. This advertising campaign needed to exceed past performance, but it also needed to exceed the expectations of the organization’s Board of Overseers. This highly-involved, highly-knowledgeable group of individuals were experts in the equine sector. The campaign received unanimous board approval and garnered rave reviews. And each piece performed above past cost per click benchmarks.