PROVIDENT BANK had teamed up with LevLane Advertising five years and several billion dollars ago. Our strategic partnership has helped Provident become one of the country’s largest banks, now boasting one hundred branches and $12 billion in assets. Our branding “secret sauce”? Marketing from the inside out built upon the brand promise of “Commitment you can count on”, one that has been brought to life in a multitude of ways through our advertising work. More importantly, it has been embraced internally, transforming a simple line into a genuine rallying cry for the organization. The result? Millions in new deposits and loans. We’ve been lucky enough to help out in all of their business lines, giving us the marketing chops to work seamlessly within the financial and banking industries. Together, we’ve sold thousands of new loans and checking accounts to consumers and businesses alike. Products like CashBack^TM Checking, Fundation^TM Small Business Loans, and more created that clutter-busting results and are two flagship examples of our many marketing campaign successes.