GPIC Picks LevLane
GPIC Picks LevLane as AOR
http://www.phillyadclub.com/gpic-picks-levlane-as-aor.html
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Newsroom Content Advisory
We’ve been having conversations around the LevLane office about posting content to company newsrooms without infringing on copyrights. After some internal debate and discussion with legal counsel, we’ve come up with some do’s and don’ts for posting content to company newsrooms.
Whether we update your newsroom or not, we wanted to make sure we shared these best practices with you.
The ideal way to post news to your newsroom is to include the title of the article, date, news outlet and a link to the full article where it originates online. You may craft your own language that explains the content of the full piece, but should not directly lift any copy from the article and place it on your website.
Below is an example of what this might look like:
You can also access the Prudential Newsroom here. Notice that Prudential writes its own short blurb about the article rather than lifting from the actual piece.
Another good example is Microsoft In The News:
Microsoft does not include original language about the piece, but instead links directly to the original source.
It is not recommended that you copy and paste content from the original source onto your website. Doing this may infringe on copyright laws. Below is an example of how you SHOULD NOT post news to your newsroom:
Just some food for thought to help make your newsroom the best it can be.
LevLane promotes VP, Jason Rossano
Philadelphia – Advertising agency LevLane, Philadelphia, has promoted account director Jason Rossano to vice president, responsible for LevLane’s Yum! Brands accounts including regional Taco Bell and KFC. Rossano joined LevLane in 1998, as a media intern.
LevLane president David Lane states, “In our ongoing ties with Yum! Brands, Jason is a cornerstone, deeply connected with their business and with the individuals that run it. He is numbers-oriented, with the analytical skills to recognize smart retail marketing tactics. And he is people-oriented, a leveling influence in the agency/client relationships that are essential as we keep working to put more customers in more restaurants.”
LevLane is a full-service marketing communications agency with offices in Philadelphia, West Palm, Fla., and Atlanta. Clients include regional KFC/Taco Bell, Beneficial Bank, Jomar, ALI-ABA, Saul Ewing, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System, Kennedy Health Network, Senior Care Development and The Phila. Center City District, among others www.levlane.com.
Article from City Biz List Philadelphia: http://philly.citybizlist.com/2/2011/11/21/LevLane-promotes-VP-Jason-Rossano.aspx
LevLane Welcomes Two New Clients
Pennsylvania Horticultural Society (PHS)
PHS was founded in 1827, and is said to be the oldest and largest horticultural society in America. Their mission: motivate people to improve quality of life and create a sense of community through horticulture. PHS produces and manages a variety of shows, competitions and programs, the most notable being the Philadelphia International Flower Show, held each winter at the Pennsylvania Convention Center. This year’s show attracted 265,000 visitors from around the world, and had an estimated economic impact of $61 million.
LevLane has been hired as the first marketing communications agency for PHS. We will lead an organization-wide rebranding effort, examine their concepts and programs, and recommend ways to expand their regional footprint via promotion and media.
The Greater Philadelphia Innovation Cluster (GPIC) for Energy Efficient Buildings
GPIC is a consortium of academic institutions, federal laboratories, global industry partners, regional economic development agencies and other stakeholders that joined forces to secure federal and state funding, and to establish an Energy Innovation Hub at the Philadelphia Navy Yard. The funding will help foster national energy independence and create quality jobs for the region.
The goals of GPIC are to transform the building retrofit industry from serial fragmentation to integrated systems; to improve design tools, building systems, public policies, market incentives and workforce skills needed to achieve a 50 percent reduction in energy use in buildings; and to stimulate private investment and quality job creation in Greater Philadelphia and beyond.
LevLane has been retained to help address organizational identity issues, including the GPIC name, logo, and other branding considerations.
LevLane Promotes Steve Lipenta As Media Manager
LevLane has promoted Steve Lipenta from media coordinator to media manager, responsible for KFC, Philadelphia Center City District and ALI-ABA, among other LevLane accounts. Lipenta joined the agency in 2008.
LevLane is a full-service marketing communications agency with offices in Philadelphia, West Palm, Fla., and Atlanta. Clients include regional KFC, regional Taco Bell, Beneficial Bank, Jomar, ALI-ABA, Saul Ewing, Phila. Recycling Office, WXPN, Reliance Standard Life Insurance, Senior Care Development, Wesley Enhanced Living, Kennedy Health System, and The Phila. Center City District, among others. www.levlane.com
Philly Ad Club: http://www.phillyadclub.com/levlane-promotes-steve-lipenta-as-media-manager.html
LevLane Promotes Dan Hall to VP, Group Media Director
LevLane has promoted Dan Hall from associate media director to vice president, group media director, responsible for LevLane accounts Taco Bell, Kennedy Health System, Senior Care Development and Saul Ewing. Hall rejoined LevLane in 2002 after a two year stint as online marketing manager at cdnow.com.
LevLane president David Lane states, “This promotion makes official what’s already clear within the agency: Dan Hall is a leader, not just in his media work—he’s our go-to expert on new avenues like search engine marketing and mobile media—but also in developing a best practices culture throughout the department and even, crossing disciplines, in developing broad strategies for new and prospective clients. His influence deserves to be recognized.”
LevLane is a full-service marketing communications agency with offices in Philadelphia, West Palm, Fla., and Atlanta. Clients include regional KFC, regional Taco Bell, Beneficial Bank, Jomar, ALI-ABA, Saul Ewing, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Phila. Corporation for Aging, Reliance Standard Life Insurance, Senior Care Development, Wesley Enhanced Living, Kennedy Health System, Kennedy Health Network and The Phila. Center City District, among others. www.levlane.com
Philly Ad Club: http://www.phillyadclub.com/levlane-promotes-dan-hill-to-vp-group-media-director.html
MINDING OUR ELDERS
LevLane has a finely honed understanding of and respect for seniors. How could we not? We’ve been talking with them one-on-one for over 20 years in order to build brands that move them…literally. From Connecticut to Chicago, we’ve picked the brains of retirees, to understand what compels them to abandon an established lifestyle and start afresh in a senior living community. Such insights have never been more precious, now that a precarious economy provides a ready-made excuse to stay put on familiar ground. So we dig – for pearls that when strewn through the creative will help turn the heads and hearts of our prospects toward a wonderful new beginning. It’s gratifying work – to elicit the stories, soak in the wisdom, learn what really matters when you’re 70, 80, 90 years old. And, we get a glimpse of what we would hope to have when we get there ourselves: something of value to share, if someone happened to ask.
-Lori Miller, VP Creative Strategist
New York Times Online: Accounts and People of Note in the Ad Industry
Emily Verna joined LevLane, Philadelphia, as an account coordinator. She is a recent graduate of St. Joseph’s University who majored in marketing.
Media Post News: Emily Verna
LevLane hired Emily Verna as account coordinator on the agency’s Taco Bell, Reliance Standard Life Insurance, Philadelphia Financial and Senior Care Development accounts.
http://www.mediapost.com/publications/?fa=Articles.showEdition&art_send_date=2011-7-26&art_type=23
Business News: Advertising/PR agency LevLane Hires Account Manager
Advertising agency and public relations agency LevLane, Phila., has hired Emily Verna as account coordinator on the agency’s Taco Bell, Reliance Standard Life Insurance, Philadelphia Financial and Senior Care Development public relations accounts.
Verna is a recent graduate of St. Joseph’s University, Philadelphia, having majored in Marketing.
“Entry level professionals are probably the most challenging hiring proposition for PR and ad agencies,” said Scott D. Tattar, Senior Vice President and PR Director at LevLane. “The number and quality of candidates coming out of college each year is most impressive—especially from Philadelphia-area schools like Temple, Villanova, LaSalle, St. Joe’s and Rowan. Finding the very best of the crop is something we take very, very seriously. Literally, dozens of recent graduates were in the running for this position. In Emily, we found a positive energy and a work ethic that just fit our client-centric culture to a T.”
LevLane is a full-service marketing communications agency with offices in Philadelphia, West Palm, Fla., and Atlanta. Clients include regional KFC/Taco Bell, Beneficial Bank, Jomar, ALI-ABA, Saul Ewing, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Phila. Corporation for Aging, Reliance Standard Life Insurance, Senior Care Development, Wesley Enhanced Living, Kennedy Health System, Kennedy Health Network and The Phila. Center City District, among others. www.levlane.com