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LevLane Named AOR for Philadelphia Financial

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Philly Ad Club: After a two-month review, Philadelphia Financial has selected LevLane as its first advertising and public relations agency of record. A branding budget of under $1 million will go to b-to-b print and digital advertising, collateral, events, website design and public relations. First work, targeting private bankers, wealth managers, and private placement insurance brokers, will break in November.

Philadelphia Financial executive vice president chief marketing officer John Fischer states,

“Having just bought back our company’s independence from a much larger parent, we’re excited to start getting our own brand message out into the marketplace. LevLane has a strong background in financial services, and understands how to quickly zero in on, and convey, the attributes that can set our brand apart.”

LevLane senior vice president/director of client services Sarah Lenhard adds,

“Philadelphia Financial is a terrific fit with LevLane. Financial services is one of our core strengths, and the integration of advertising and public relations, one of our most powerful multipliers. Philadelphia Financial will tap the full breadth of LevLane’s abilities.”

Established in 1996, Philadelphia Financial provides, through its life insurance company subsidiaries, insurance products to advisors of ultra high net worth individuals and is the category leader in private placement insurance. Philadelphia Financial leaders are experts in federal security law, tax law and insurance law. In June 2010, Philadelphia Financial became independent of The Phoenix Companies, Inc. Philadelphia Financial is headquartered in Philadelphia. www.philadelphiafinancial.com

LevLane is a full-service marketing communications agency with offices in Philadelphia and West Palm, Fla. Clients include regional KFC/Taco Bell, Beneficial Bank, ALI-ABA, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System, The Phila. Center City District and Philadelphia Streets, among others. www.levlane.com

http://www.phillyadclub.com/news_article.php?id=2543

Advertising/PR agency LevLane named AOR for Philadelphia Financial

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dBusiness News: After a two-month review, Philadelphia Financial has selected LevLane, both of Phila., as its first advertising and public relations agency of record. Other review finalist was K2 Communications, Doylestown, Pa. A branding budget of under $1 million will go to b-to-b print and digital advertising, collateral, events, website design and public relations. First work, targeting private bankers, wealth managers, and private placement insurance brokers, will break in November.

Philadelphia Financial executive vice president & chief marketing officer John Fischer states, “Having just bought back our company’s independence from a much larger parent, we’re excited to start getting our own brand message out into the marketplace. LevLane has a strong background in financial services, and understands how to quickly zero in on, and convey, the attributes that can set our brand apart.”

LevLane senior vice president/director of client services Sarah Lenhard adds, “Philadelphia Financial is a terrific fit with LevLane. Financial services is one of our core strengths, and the integration of advertising and public relations, one of our most powerful multipliers. Philadelphia Financial will tap the full breadth of LevLane’s abilities.”

Established in 1996, Philadelphia Financial provides, through its life insurance company subsidiaries, insurance products to advisors of ultra high net worth individuals and is the category leader in private placement insurance. Philadelphia Financial leaders are experts in federal security law, tax law and insurance law. In June 2010, Philadelphia Financial became independent of The Phoenix Companies, Inc. Philadelphia Financial is headquartered in Philadelphia. www.philadelphiafinancial.com

LevLane is a full-service marketing communications agency with offices in Philadelphia and West Palm, Fla. Clients include regional KFC/Taco Bell, Beneficial Bank, ALI-ABA, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System, The Phila. Center City District and Philadelphia Streets, among others. www.levlane.com

http://logistics.dbusinessnews.com/shownews.php?articletitle=Advertising/PR%20agency%20LevLane%20named%20AOR%26%238200%3Bfor%20Philadelphia%20Financial.&newsid=222102&type_news=past&s=sa

News From the Advertising Industry

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New York Times Online: Philadelphia Financial selected LevLane, Philadelphia, as its first agency of record for advertising and public relations after becoming independent from its former parent, the Phoenix Companies. Spending was estimated at less than $1 million.

http://www.nytimes.com/2010/11/08/business/media/08addes.html

People in the News

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LevLane promoted Josh Lev from account manager to senior account manager, on the agency’s Kennedy Health System and Philadelphia Center City District accounts, and also working on new business. Josh joined LevLane in 2003. Also promoted was Jake Hancock from account manager to senior account manager, handling strategic planning for Beneficial Bank, Fairmount Park Conservancy, and Support Center for Child Advocates, among other accounts.

Accounts and People of Note in the Ad Industry

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New York Times Online: Atlanta KFC Advertising Co-op chose LevLane, Philadelphia, as its first agency of record. The budget for 2011 was estimagted at $2.5 million. LevLane handles six other KFC regional co-op accounts in markets like Florida, Pennsylvania and Vermont.

http://www.nytimes.com/2010/09/27/business/media/27adnewsletter3.html?_r=2&nl=business&emc=atb1

Atlanta KFC Advertising Co-op

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MediaPost News: After a month-long internal review, the Atlanta KFC Advertising Co-op named LevLane as its first agency of record. A 2011 budget of $2.5 million will go to TV, radio, digital, print, P-O-P and outdoor, with first work breaking in January.

http://www.mediapost.com/publications/?fa=Articles.showEdition&art_send_date=2010-9-27&art_type=21

Atlanta KFC co-op picks first ad agency

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Atlanta Business Chronicle: The Atlanta KFC Advertising Co-op, has named LevLane of Philadelphia as its first agency of record since the co-op formed in 2002.

The Atlanta KFC Advertising Co-op, which will have a $2.5 million budget in 2011, includes 10 members in the metro Atlanta market.

LevLane manages six other KFC regional co-op accounts, in Vt., Mass., N.Y., Penn. and Fla.

The first ads for the new campaign, which will include TV, radio, digital, print, and outdoor, are expected to begin in January.

http://www.bizjournals.com/atlanta/stories/2010/09/20/daily10.html

 

People On The Move: NonProfit

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The National Wildlife Foundation, an environmental nonprofit, appointed David Lane as its Pennsylvania delegate to the NWF’s annual affiliate council. Lane is the president and co-founder of Philadelphia-based advertising agency LevLane.

People on the Move: Marketing & Media

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Jake Hancock was promoted to senior account manager for the Philadelphia advertising agency LevLane. Hancock, who was previously an account manager, will handle strategic planning for Beneficial Bank, Fairmount Park Conservancy, the Support Center for Child Advocates, and other LevLane clients.

LevLane’s David Lane Named To National Wildlife Foundation’s Affiliates Council.

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Philadelphia – David Lane, president and co-founder of advertising agency LevLane, Phila., and board chair of environmental organization PennFuture, Harrisburg, Pa., was recently chosen as Pennsylvania’s one delegate to the National Wildlife Foundation’s annual affiliates council, representing PennFuture.

The National Wildlife Foundation affiliates council is charged with electing key members of NWF’s leadership and setting the organization’s conservation policy priorities. Under Lane’s leadership, commencing in May, 2009, PennFuture was named the sole Pennsylvania affiliate of the National Wildlife Foundation. Lane is a longtime NWF member, and was recently re-elected as PennFuture board chair.

About David Lane
Over his 36-year marketing career, David Lane has directed efforts for such successful brands as KFC, Taco Bell, Midas, McDonald’s, Subaru and The Philadelphia Orchestra. He is a member of the Eastern Region Board of the American Association of Advertising Agencies (AAAA) and a board member and past chairman of its Philadelphia Council, past president of the Marketing and Advertising Global Network (MAGNET), an active board member of the Philadelphia Advertising Club and current chairman of its PR committee.

About PennFuture
PennFuture is a statewide public interest membership organization, founded in 1998. PennFuture’s activities include litigating cases before regulatory bodies and in local, state and federal courts, advocating and advancing legislative action on a state and federal level, public education and assisting citizens in public advocacy.
www.pennfuture.org

About LevLane
LevLane is a full-service marketing communications agency with offices in Philadelphia and West Palm, Fla. Clients include regional KFC/Taco Bell, Beneficial Bank, ALI-ABA, Phila. Recycling Office, Fairmount Park Conservancy, Philadelphia Streets Dept., WXPN, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System and The Phila. Center City District, among others. www.levlane.com

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CONTACT:
Scott Tattar
LevLane 215/825-9640