LevLane Wins Five Trophies from Art Directors Club of Philadelphia’s 2016 Louix Awards

LevLaners Show Love to Adoptions From The Heart

Each November, the walls and doorways of LevLane’s offices start to fill up with purple paper hearts – each one representing a dollar donation made to Adoptions From the Heart during National Adoption Month by a LevLane employee. Eventually, they form a sea of purple, and represent a sizable annual donation to AFTH from the LevLane staffers who donate. This annual tradition was started and is continued each year by VP, Digital Media Director Dan Hall, who’s been with LevLane for 13 years.

1. How and when did you first become aware of or get involved with Adoptions From the Heart?

We became involved through our son Matthew. We adopted Matthew through Adoptions From The Heart in 2010. When we decided to adopt, we looked at a few difference adoption agencies. Adoptions From the Heart seemed the most welcoming…the most open. Unlike some of the other agencies we met with Adoptions From The Heart didn’t care about your religion or your sexual preference. They just want you to provide a happy, healthy homes for children…to be a family. They also stressed the importance of openness between the adoptive parents and the birthmother, which can be scary for new adoptive parents. But we quickly learned how important openness and the adoption story is to the child. We selected Adoptions From the Heart and had a flawless experience. We were very fortunate. Now we have a family.

2. What made you want to support AFTH?

After we adopted Matthew, Adoptions From the Heart sent out a request for volunteer board members. My wife suggested I apply. They helped give me the greatest gift I will ever have in my life, so volunteering was the least I could do.  I applied. They accepted. I help in anyway I can.

3. What do the employee donations for Adoptions From The Heart go towards? 

Donations go to the Adoptions From the Heart Birthmother Fund.  The fund helps women who have had an unplanned pregnancy and are trying to make a tough choice during a difficult time in their life. Adoptions From the Heart provides free advice, counseling and financial support for these women in need.

4. Is it true that the total amount of donations made by LevLane employees each year is among the largest that AFTH receives?

They have many organizations that graciously contribute.  I am proud to say that LevLane is among the top contributors for this fund drive.

5. How does it feel to be the steward for what has become such a large, annual collection effort?

I have personally benefited greatly from the work Adoptions From the Heart does, but most folks in the office have never or will never need or use their services. Yet, they come into my office in droves with their hard-earned cash in hand willing to help out. It always warms my cold, black heart.

Here’s how to get the most from your agency internship

Gina Turdo, Public Relations Major, Rowan University Class of 2015

Gina Turdo, Public Relations Major, Rowan University Class of 2015

Two-term LevLane intern offers five top tips

Six months ago, I walked into LevLane as a public relations intern with little office experience, and not a clue of what to expect. For two semesters, I sat at the front desk in LevLane’s lobby greeting clients, helping them to their meetings, and feeling my heart sink when I could not match a face to the name of the colleague that the client was in to see. The frantic feeling quickly faded and my confidence grew as I began to work and interact more with my new co-workers.

My internship at LevLane has taught me about the industry I’m pursuing, what to expect from PR life inside an advertising agency, and most importantly, what is expected from me. My activities ranged from checking in dozens of media members at a big event, to contributing to blog posts and press releases, to sitting in on client calls and brainstorming meetings.

As terrifying as my first few months may have been, I now see what a gratifying opportunity it has been to watch such a successful integrated agency operate. In my final days at LevLane, I have been asked to share my top five intern tips, so that they might benefit other interns to follow:

Smile

As an intern you’re not supposed to know what to expect, and with that will always come nerves and uncertainty. No matter how unsure you are of yourself or your surroundings, a confident smile will always be the best way to smooth over any uncertainties that you may be experiencing.

Be prepared

From having multiple copies of your resume available when you arrive for your interview (trust me, you never how many people you will end up interviewing with), to always having pen and paper handy in case of being called into a meeting, being ready means you have it together. A trustworthy intern is never scrambling or unorganized, and although none of us start out like this, it should be your goal to leave this way.

Prove yourself

You have landed an internship, and you are right where you want to be – now it’s time to work. Intern work may seem mundane and unimportant, but in the grand scheme of things, intern tasks are often foundational layers for the work that comes next. Completing these tasks in an efficient and timely manner will not only prove your worth, it will improve the work and outcome for the agency. These experiences will also serve as great practice for you as a PR professional. Landing an internship alone does not prepare you for what may lie ahead, but presents you with an opportunity to immerse yourself in every task and to learn as much as possible.

Open up

Feeling like the lowest man on the totem pole will never be fun, but it’s easier if you open up to the people around you. There is nothing wrong with asking for help if you don’t understand something, and there is great reward in having the courage to respectfully add your input once you’re comfortable. Getting involved and reaching out to others is the absolute best way to break out of your comfort zone and form professional relationships – and even new friendships – along the way.

Learn and grow

Your internship will give you the opportunity to dive head first into an industry that you love, and will serve as a way for you to gain valuable experience you can’t get in a classroom. How much you absorb while you’re immersed in this world is completely up to you. Within this learning period, you have a unique opportunity to learn about yourself; take advantage of it. The experience will allow you to figure out what you like and what you don’t, who you are as a worker among others, and the truth about your shortcomings juxtaposed directly against your strengths. An internship does not just fulfill a credit requirement, or hold a place on your resume; an internship rubs your rough edges smooth, instills a new air of confidence, and helps you evolve into a professional who’s ready for anything.

By Gina Turdo, Public Relations Major, Rowan University Class of 2015

CVS Dominates headlines by pulling cigarettes

When our PR leader Scott Tattar calls it “one of the best PR moves in recent memory,” you know it’s big.

On February 5th CVS Caremark, national drugstore leader in both overall and pharmaceutical sales, announced the cessation of their cigarette sales. The company will remove all cigarettes from their 7,600 stores nationwide starting October 1st of this year. “We came to the decision that cigarettes and providing health care just don’t go together in the same setting,” said President/CEO Larry Merlo. He notes that it is “inconsistent” to sell tobacco products as a store that thrives on helping customers create and maintain healthier lifestyles.

It is predicted that their overall sales of $123 billion will only be affected by approximately $2 billion, with this number including products that go in tandem with cigarettes, such as lighters and gum.

News of CVS Caremark is being received very well on many different platforms. The company has received a huge outpour of support from businesses, organizations, and individuals alike.

The company’s official Twitter account (@CVSCaremarkFYI) has been tweeting and retweeting about the announcement since it was made, receiving nods from the likes of Bill Gates, the American Lung Association, and First Lady Michelle Obama.

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President Obama even published a statement to demonstrate his support of the groundbreaking initiative.

CVS Caremark also launched a separate Twitter account two days prior to its announcement, CVS in the Community (@CVSInAction). Followers of this account can track how the company will “help people on their path to better health and support #communityhealth through charitable giving, volunteerism and partnerships in our local communities.” Undoubtedly, initiatives against smoking will frequently be highlighted on this feed.

The social responsibility shown by CVS Caremark is incredibly admirable. We hope these healthy initiatives will spread, especially in conjunction with the FDA’s plans for a new campaign specifically targeting youth tobacco use.

(This post was written by Ellie Paparone, PR intern and senior at Saint Joseph’s University.)