The Art Directors Club of Philadelphia showed us some love and sent us home from last week’s 2016 Louix Awards with five trophies.
BEST POSTER DESIGN
TAKE A STAND – Support Center for Child Advocates
The Support Center for Child Advocates works hand-in-hand with attorneys who serve the victims of child abuse and neglect. While the Take A Stand campaign was honored for Best Poster Design, the campaign also leveraged targeted social media outreach via LinkedIn to support the effort.
BEST CORPORATE PACKAGING & BEST SELF PROMOTION
WRAP IT FORWARD – LevLane Holiday Card
Remember when our holiday card arrived in the mail and you used it to artfully wrap that last-minute gift? Or maybe you were in such awe of it that you decided to frame it, wrap it in other wrapping paper, and give it as a gift? Well, that crafty greeting-turned-gift-wrap was named both the Best Corporate Packaging and the Best Self Promotion – two awards for this dual-use creation.
While we had a great night celebrating with our agency team members and our peers in the industry, these awards aren’t about us, they’re about you. This work – and all the work we do – is a reflection of you and your work. Thank you for the opportunity to continue to collaborate, to create, and to spread the love!
BEST VIRAL VIDEO & GUERRILLA STUNTS AMBIENT / ENVIRONMENTAL
IT’S ROAD SAFETY NOT ROCKET SCIENCE – MOTU
Did you know someone gets hit by a car every five hours in Philadelphia? Well, most of the people we met while walking city streets with our safety-suit crew didn’t know that either. To raise awareness of pedestrian safety, our team – in collaboration with the Mayor’s Office on Transportation and Utilities – created a video series targeting millennials in Philadelphia. As part of a campaign that included social media, on-street marketing, and website development, the video received love and attention from local media, and it was also featured on ABC News and DailyMail.com..