The Art Directors Club of Philadelphia showed us some love and sent us home from last week’s 2016 Louix Awards with five trophies.
BEST POSTER DESIGN
TAKE A STAND – Support Center for Child Advocates
The Support Center for Child Advocates works hand-in-hand with attorneys who serve the victims of child abuse and neglect. While the Take A Stand campaign was honored for Best Poster Design, the campaign also leveraged targeted social media outreach via LinkedIn to support the effort.
Remember when our holiday card arrived in the mail and you used it to artfully wrap that last-minute gift? Or maybe you were in such awe of it that you decided to frame it, wrap it in other wrapping paper, and give it as a gift? Well, that crafty greeting-turned-gift-wrap was named both the Best Corporate Packaging and the Best Self Promotion – two awards for this dual-use creation.
While we had a great night celebrating with our agency team members and our peers in the industry, these awards aren’t about us, they’re about you. This work – and all the work we do – is a reflection of you and your work. Thank you for the opportunity to continue to collaborate, to create, and to spread the love!
BEST VIRAL VIDEO & GUERRILLA STUNTS AMBIENT / ENVIRONMENTAL
IT’S ROAD SAFETY NOT ROCKET SCIENCE – MOTU
Did you know someone gets hit by a car every five hours in Philadelphia? Well, most of the people we met while walking city streets with our safety-suit crew didn’t know that either. To raise awareness of pedestrian safety, our team – in collaboration with the Mayor’s Office on Transportation and Utilities – created a video series targeting millennials in Philadelphia. As part of a campaign that included social media, on-street marketing, and website development, the video received love and attention from local media, and it was also featured on ABC News and DailyMail.com..
