Jomar’s new approach to discount shopping

Check out this great story from 6ABC’s Action News Team about our client, Jomar! We recently helped the local discount chain with a brand makeover, but you can still find the same great deals in-store. The Action News story will tell you about some of the wonderful treasures you can find at Jomar. The chain is now connecting with customers in fun, new ways. Check out Jomar online and visit the store’s Facebook Page and Twitter Handle.

Read full story on abclocal.go.com.

We All Win When the Media and the Government Collaborate

On Friday, August 12, The Philadelphia Daily News introduced “Pick It Up,” the paper’s new campaign for a cleaner city. The front page story and two page spread not only made a call for action to Philadelphians to clean up their act. It did so without dissing the City’s—specifically The Street Department’s—focused efforts to fix the problem. Too many times when it comes to news reporting, it’s a gotcha mentality that drives the story. The government is wrong. The news guys are heroes for exposing the wrongs. Gotcha! Well, at least in this case, the DN joined with the Streets Department in a much needed initiative, even lauding the City’s UnLitter Us movement as “promising” and including the Deputy Mayor, the Streets Commissioner and the Deputy Streets Commissioner in the dialogue. The City’s effort and the paper’s effort are both strengthened by the collaboration. In the end, it’s us—the citizens of Philadelphia– that win. Kudos to all parties for avoiding the finger pointing and for putting the need to solve the litter problem at the center of the discussion.

-Scott Tattar

*Featured photo is from the latest Daily News editorial entitled “We’ve become the Cradle of Littery” by Sandy Shea

New York Times Online: Accounts and People of Note in the Ad Industry

Emily Verna joined LevLane, Philadelphia, as an account coordinator. She is a recent graduate of St. Joseph’s University who majored in marketing.

http://www.nytimes.com/2011/07/25/business/media/accounts-and-people-of-note-in-the-ad-industry.html?_r=1&pagewanted=2&nl=business&emc=atb1

Media Post News: Emily Verna

LevLane hired Emily Verna as account coordinator on the agency’s Taco Bell, Reliance Standard Life Insurance, Philadelphia Financial and Senior Care Development accounts.


http://www.mediapost.com/publications/?fa=Articles.showEdition&art_send_date=2011-7-26&art_type=23

Bulldog Reporter: LevLane Adds Verna as Account Coordinator

Advertising and public relations agency LevLane (www.levlane.com) in Philadelphia has hired Emily Verna as account coordinator on the agency’s Taco Bell, Reliance Standard Life Insurance, Philadelphia Financial and Senior Care Development public relations accounts.

“Entry level professionals are probably the most challenging hiring proposition for PR and ad agencies,” said Scott D. Tattar, Senior Vice President and PR Director at LevLane. “The number and quality of candidates coming out of college each year is most impressive—especially from Philadelphia-area schools like Temple, Villanova, LaSalle, St. Joe’s and Rowan. Finding the very best of the crop is something we take very, very seriously. Literally, dozens of recent graduates were in the running for this position. In Emily, we found a positive energy and a work ethic that just fit our client-centric culture to a T.”

http://www.bulldogreporter.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=Publishing&mod=Publications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&tier=4&id=65A04EE2C7E6477D98008F9F14F11A5A&AudID=213D92F8BE0D4A1BB62EB3DF18FCCC68

Business News: Advertising/PR agency LevLane Hires Account Manager

Advertising agency and public relations agency LevLane, Phila., has hired Emily Verna as account coordinator on the agency’s Taco Bell, Reliance Standard Life Insurance, Philadelphia Financial and Senior Care Development public relations accounts.

Verna is a recent graduate of St. Joseph’s University, Philadelphia, having majored in Marketing.

“Entry level professionals are probably the most challenging hiring proposition for PR and ad agencies,” said Scott D. Tattar, Senior Vice President and PR Director at LevLane. “The number and quality of candidates coming out of college each year is most impressive—especially from Philadelphia-area schools like Temple, Villanova, LaSalle, St. Joe’s and Rowan. Finding the very best of the crop is something we take very, very seriously. Literally, dozens of recent graduates were in the running for this position. In Emily, we found a positive energy and a work ethic that just fit our client-centric culture to a T.”

LevLane is a full-service marketing communications agency with offices in Philadelphia, West Palm, Fla., and Atlanta. Clients include regional KFC/Taco Bell, Beneficial Bank, Jomar, ALI-ABA, Saul Ewing, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Phila. Corporation for Aging, Reliance Standard Life Insurance, Senior Care Development, Wesley Enhanced Living, Kennedy Health System, Kennedy Health Network and The Phila. Center City District, among others. www.levlane.com

http://advertising-pr.dbusinessnews.com/shownews.php?articletitle=Advertising/PR%20agency%20LevLane%20hires%20account%20manager.&newsid=239580&type_news=latest&s=sbcn

The Ref, The Tweet & The Lawsuit

You may have heard that NBA official Bill Spooner is suing Associated Press reporter Jon Krawczynski. You may also have heard that pretty much nobody beside Spooner seems to think he has a case.

The lawsuit, which was filed against official NBA advice, is a mistake from a PR standpoint. A single tweet is quickly lost and forgotten in the churning flow of messages we read from social media every day. By filing a frivolous and frankly ridiculous lawsuit Spooner is calling attention to his ability as a referee and ensuring that his legacy will forever be “remember that guy who sued over a tweet?”

Spooner’s case illustrates an all too common phenomenon in social media – when the twitterverse turns against you, the worst thing you can do is overreact. Brands are learning this lesson, too – Aflac and Chrysler’s recent social media flubs dominated the press coverage, distracting the consumer away from the brand. So how does a company restore its good name?

Here are some ways to brave a Social Media Disaster:

An ounce of prevention: Give your employees and social media representatives some clear and simple guidelines for engaging in social media and be upfront about the consequences. Make sure they know what you consider “on the record” and what their responsibilities are.

Don’t overreact: The last thing you need when your brand has made the news for a social media misstep is to prolong the story by creating controversy with your reaction. Assess the situation, react appropriately, and be transparent. Don’t let a kneejerk reaction create more negative news.

React with something positive: The worst news for a brand is no news. You may have made the news with negative press, but now you have the public’s attention. Use it to gain exposure for the things you’re doing well.

Social media is still in its infancy and the legal and ethical implications are still in flux. Despite that, social media is ultimately a benefit to brands. It allows your brand to engage more personally with consumers and to form a lasting affinity.

 http://sportsillustrated.cnn.com/2011/basketball/nba/03/15/nba.referee.twitter.lawsuit.ap/index.html#ixzz1Gm8OwPo9

http://www.nytimes.com/2011/03/16/business/media/16adco.html?src=bus

Philly Spring Cleanup: Let the Countdown Begin!

The Philadelphia Streets Department is joining forces with Mayor Michael Nutter in celebration of the one month countdown to the 4th Annual Philly Spring Cleanup, an event designed to raise awareness and put an end to illegal dumping and litter.

Some of Philadelphia’s top officials and community members will also be speaking at the event along with Nutter to encourage residents and organizations to “Keep Up the Sweep Up.”

“This is something that we’ve traditionally done every year,” says Holly Mantle of LevLane PR, the event’s publicist. “We want residents to know what is coming up and remind them about the cleanup in April.”

Generally, the actual spring cleanup takes place the first Saturday in April, except for last year when it conflicted with holidays.

According to Mantle, last year’s cleanup hosted over 230 project sites, disposed of 1.3 million pounds of trash, 139,540 pounds of recycling and cleaned up 50 parks and recreation centers as well as 763 neighborhood blocks.

“We also hope to see more and more people come out each year,” says Mantle. “Seeing people come out to these [events] and get energized for them is awesome.”

The countdown event takes place today, Wed., March 2, 11:30a.m.-1p.m. at the Village of Arts and Humanities on Germantown Ave. The actual Philly Spring Cleanup will take place one month from today on April 2. Visit phillyspringcleanup.com for information, locations and registration.

Why I Love The Phillies

There is just something about that P that makes me proud. Is it the success on the field? Can’t be. ‘Cause I filled with pride long before they ever won anything. No, I love the Phillies because of their genuine give-back to the community. They absolutely GET the importance of PR in action. When Ryan Howard shows up to Hunting Park to debut a new youth baseball field, it’s not just lip service, it’s PR in action. When Jimmy Rollins gives his time and money to build computer labs in area schools, it’s no stunt. It’s genuine. Chase and Jen Utley’s commitment to animal rescue is not just a nice poster. It is from the heart. It’s the difference between PR for the sake of publicity and PR that develops public relationships. It’s also why I love the work that I do. I truly believe that business is a great driver of social change. Corporate Social Responsibility—or CSR—is an actual thing now. And that’s very cool. The Phillies were entrenched in the local community way before the CSR acronym came into play. The Phillies have crafted (and drafted) a winning ballclub, but their real success is the result of consistent, sincere community give-back. That’s why I love the Phillies. The rings are also nice.

Fairmount Park Conservancy On Nightly News

For our Fairmount Park Conservancy client, we bought the feel-good Huntington Park story to the attention of the nation with a feature segment on NBC Nightly New. Viewership topped 8 million!