Pepperpots: We’re Feeling Pretty Good!

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The LevLane PR Team is feeling pretty good after the 2011 PRSA Pepperpot Awards last night.

The team took home 3 Pepperpots and 2 Ladles!! We received Pepperpots for:
1) Feature Story: the Reliance Standard By-Lined Article
2) Audio Visual Programs: the BLOCS EITC How-To Guide
3) Special Events & Observances: the Philly Spring Cleanup.

We received Ladles for:
1) Editorial & Op-Ed Columns: the BLOCS Back to School Op-Ed
2) Speeches: Kathryn Ott Lovell’s Centennial Celebration Remarks

Congratulations to the LevLane PR Team!

Newsroom Content Advisory

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We’ve been having conversations around the LevLane office about posting content to company newsrooms without infringing on copyrights. After some internal debate and discussion with legal counsel, we’ve come up with some do’s and don’ts for posting content to company newsrooms.

Whether we update your newsroom or not, we wanted to make sure we shared these best practices with you.

The ideal way to post news to your newsroom is to include the title of the article, date, news outlet and a link to the full article where it originates online. You may craft your own language that explains the content of the full piece, but should not directly lift any copy from the article and place it on your website.

Below is an example of what this might look like:

You can also access the Prudential Newsroom here. Notice that Prudential writes its own short blurb about the article rather than lifting from the actual piece.

Another good example is Microsoft In The News:

Microsoft does not include original language about the piece, but instead links directly to the original source.

It is not recommended that you copy and paste content from the original source onto your website. Doing this may infringe on copyright laws. Below is an example of how you SHOULD NOT post news to your newsroom:

Just some food for thought to help make your newsroom the best it can be.

Jomar’s new approach to discount shopping

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Check out this great story from 6ABC’s Action News Team about our client, Jomar! We recently helped the local discount chain with a brand makeover, but you can still find the same great deals in-store. The Action News story will tell you about some of the wonderful treasures you can find at Jomar. The chain is now connecting with customers in fun, new ways. Check out Jomar online and visit the store’s Facebook Page and Twitter Handle.

Read full story on abclocal.go.com.

We All Win When the Media and the Government Collaborate

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On Friday, August 12, The Philadelphia Daily News introduced “Pick It Up,” the paper’s new campaign for a cleaner city. The front page story and two page spread not only made a call for action to Philadelphians to clean up their act. It did so without dissing the City’s—specifically The Street Department’s—focused efforts to fix the problem. Too many times when it comes to news reporting, it’s a gotcha mentality that drives the story. The government is wrong. The news guys are heroes for exposing the wrongs. Gotcha! Well, at least in this case, the DN joined with the Streets Department in a much needed initiative, even lauding the City’s UnLitter Us movement as “promising” and including the Deputy Mayor, the Streets Commissioner and the Deputy Streets Commissioner in the dialogue. The City’s effort and the paper’s effort are both strengthened by the collaboration. In the end, it’s us—the citizens of Philadelphia– that win. Kudos to all parties for avoiding the finger pointing and for putting the need to solve the litter problem at the center of the discussion.

-Scott Tattar

*Featured photo is from the latest Daily News editorial entitled “We’ve become the Cradle of Littery” by Sandy Shea

New York Times Online: Accounts and People of Note in the Ad Industry

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Emily Verna joined LevLane, Philadelphia, as an account coordinator. She is a recent graduate of St. Joseph’s University who majored in marketing.

http://www.nytimes.com/2011/07/25/business/media/accounts-and-people-of-note-in-the-ad-industry.html?_r=1&pagewanted=2&nl=business&emc=atb1

Media Post News: Emily Verna

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LevLane hired Emily Verna as account coordinator on the agency’s Taco Bell, Reliance Standard Life Insurance, Philadelphia Financial and Senior Care Development accounts.


http://www.mediapost.com/publications/?fa=Articles.showEdition&art_send_date=2011-7-26&art_type=23

Bulldog Reporter: LevLane Adds Verna as Account Coordinator

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Advertising and public relations agency LevLane (www.levlane.com) in Philadelphia has hired Emily Verna as account coordinator on the agency’s Taco Bell, Reliance Standard Life Insurance, Philadelphia Financial and Senior Care Development public relations accounts.

“Entry level professionals are probably the most challenging hiring proposition for PR and ad agencies,” said Scott D. Tattar, Senior Vice President and PR Director at LevLane. “The number and quality of candidates coming out of college each year is most impressive—especially from Philadelphia-area schools like Temple, Villanova, LaSalle, St. Joe’s and Rowan. Finding the very best of the crop is something we take very, very seriously. Literally, dozens of recent graduates were in the running for this position. In Emily, we found a positive energy and a work ethic that just fit our client-centric culture to a T.”

http://www.bulldogreporter.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=Publishing&mod=Publications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&tier=4&id=65A04EE2C7E6477D98008F9F14F11A5A&AudID=213D92F8BE0D4A1BB62EB3DF18FCCC68

Business News: Advertising/PR agency LevLane Hires Account Manager

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Advertising agency and public relations agency LevLane, Phila., has hired Emily Verna as account coordinator on the agency’s Taco Bell, Reliance Standard Life Insurance, Philadelphia Financial and Senior Care Development public relations accounts.

Verna is a recent graduate of St. Joseph’s University, Philadelphia, having majored in Marketing.

“Entry level professionals are probably the most challenging hiring proposition for PR and ad agencies,” said Scott D. Tattar, Senior Vice President and PR Director at LevLane. “The number and quality of candidates coming out of college each year is most impressive—especially from Philadelphia-area schools like Temple, Villanova, LaSalle, St. Joe’s and Rowan. Finding the very best of the crop is something we take very, very seriously. Literally, dozens of recent graduates were in the running for this position. In Emily, we found a positive energy and a work ethic that just fit our client-centric culture to a T.”

LevLane is a full-service marketing communications agency with offices in Philadelphia, West Palm, Fla., and Atlanta. Clients include regional KFC/Taco Bell, Beneficial Bank, Jomar, ALI-ABA, Saul Ewing, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Phila. Corporation for Aging, Reliance Standard Life Insurance, Senior Care Development, Wesley Enhanced Living, Kennedy Health System, Kennedy Health Network and The Phila. Center City District, among others. www.levlane.com

http://advertising-pr.dbusinessnews.com/shownews.php?articletitle=Advertising/PR%20agency%20LevLane%20hires%20account%20manager.&newsid=239580&type_news=latest&s=sbcn

The Ref, The Tweet & The Lawsuit

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You may have heard that NBA official Bill Spooner is suing Associated Press reporter Jon Krawczynski. You may also have heard that pretty much nobody beside Spooner seems to think he has a case.

The lawsuit, which was filed against official NBA advice, is a mistake from a PR standpoint. A single tweet is quickly lost and forgotten in the churning flow of messages we read from social media every day. By filing a frivolous and frankly ridiculous lawsuit Spooner is calling attention to his ability as a referee and ensuring that his legacy will forever be “remember that guy who sued over a tweet?”

Spooner’s case illustrates an all too common phenomenon in social media – when the twitterverse turns against you, the worst thing you can do is overreact. Brands are learning this lesson, too – Aflac and Chrysler’s recent social media flubs dominated the press coverage, distracting the consumer away from the brand. So how does a company restore its good name?

Here are some ways to brave a Social Media Disaster:

An ounce of prevention: Give your employees and social media representatives some clear and simple guidelines for engaging in social media and be upfront about the consequences. Make sure they know what you consider “on the record” and what their responsibilities are.

Don’t overreact: The last thing you need when your brand has made the news for a social media misstep is to prolong the story by creating controversy with your reaction. Assess the situation, react appropriately, and be transparent. Don’t let a kneejerk reaction create more negative news.

React with something positive: The worst news for a brand is no news. You may have made the news with negative press, but now you have the public’s attention. Use it to gain exposure for the things you’re doing well.

Social media is still in its infancy and the legal and ethical implications are still in flux. Despite that, social media is ultimately a benefit to brands. It allows your brand to engage more personally with consumers and to form a lasting affinity.

 http://sportsillustrated.cnn.com/2011/basketball/nba/03/15/nba.referee.twitter.lawsuit.ap/index.html#ixzz1Gm8OwPo9

http://www.nytimes.com/2011/03/16/business/media/16adco.html?src=bus