Jomar, Philadelphia, a chain of discount department stores, selected LevLane, Philadelphia, as its first agency of record. Capitalized billings for the assignment, which had previously been handled by various agencies on a project basis, were estimated at $1.5 million.
http://www.nytimes.com/2011/06/20/business/media/20adnewsletter3.html?_r=2&nl=business&emc=atb1
LevLane promotes Gunning.
Advertising and public relations agency LevLane has promoted Francesca Gunning from account coordinator to account manager, leading public relations efforts on the agency’s Philadelphia Financial and Fairmount Park Conservancy accounts. Gunning joined LevLane in September 2009, after graduating with a B.A. in Communications from Villanova University, Villanova, Pa.
LevLane senior vice president Scott Tattar states, “Francesca brings an exceptional mix of creative and strategic intelligence to the table, a level of contribution that you just don’t often see. For LevLane, putting those strengths into a leadership role was the obvious right move.”
LevLane is a full-service marketing communications agency with offices in Philadelphia, West Palm, Fla., and Atlanta. Clients include regional KFC/Taco Bell, Beneficial Bank, ALI-ABA, Phila. Recycling Office, Philadelphia Financial, Fairmount Park Conservancy, WXPN, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System and The Phila. Center City District, among others. www.levlane.com
http://www.phillyadclub.com/levlane-promotes-francesca-gunning-to-account-manager.html
LevLane hired Laura Reese as account manager at the agency’s newly established Atlanta office. Previously, Reese was regional broadcast manager for Rubin Postaer & Associates, Atlanta.
From MediaPost
Philadelphia – Advertising agency LevLane, Phila., has hired Laura Reese as account manager at the agency’s newly established Atlanta satellite office, where she will be responsible for the coordination of all programs and promotions, and for developing sales concepts, for the seventeen-member Atlanta KFC Advertising Co-op. Previously, Reese was regional broadcast manager for Rubin Postaer & Associates, Atlanta, working primarily on Honda and Acura.
LevLane president David Lane states, “Laura knows the Atlanta DMA inside and out, and that’s critical for us. QSR [the quick service restaurant category] is all about having brains in the market: shopping the competition, watching the local TV, being in the thick of it. We’re excited about what this office will be able to accomplish for Atlanta’s KFCs.”
LevLane is a full-service marketing communications agency with offices in Philadelphia, West Palm, Fla., and Atlanta. Clients include regional KFC/Taco Bell, Beneficial Bank, ALI-ABA, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System and The Phila. Center City District, among others. www.levlane.com
From dBusiness News
LevLane, Philadelphia, is opening a satellite office in Atlanta, to work on the Atlanta KFC Advertising Co-op account. The office will be managed by Laura Reese, who had been a regional broadcast manager at the Atlanta office of RPA.
Advertising agency LevLane has hired Laura Reese as account manager at the agency’s newly established Atlanta satellite office, where she will be responsible for the coordination of all programs and promotions, and for developing sales concepts, for the seventeen-member Atlanta KFC Advertising Co-op. Previously, Reese was regional broadcast manager for Rubin Postaer & Associates, Atlanta, working primarily on Honda and Acura.
LevLane president David Lane states, “Laura knows the Atlanta DMA inside and out, and that’s critical for us. QSR [the quick service restaurant category] is all about having brains in the market: shopping the competition, watching the local TV, being in the thick of it. We’re excited about what this office will be able to accomplish for Atlanta’s KFCs.”
LevLane is a full-service marketing communications agency with offices in Philadelphia, West Palm, Fla., and Atlanta. Clients include regional KFC/Taco Bell, Beneficial Bank, ALI-ABA, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System and The Phila. Center City District, among others. www.levlane.com
The Philadelphia Streets Department is joining forces with Mayor Michael Nutter in celebration of the one month countdown to the 4th Annual Philly Spring Cleanup, an event designed to raise awareness and put an end to illegal dumping and litter.
Some of Philadelphia’s top officials and community members will also be speaking at the event along with Nutter to encourage residents and organizations to “Keep Up the Sweep Up.”
“This is something that we’ve traditionally done every year,” says Holly Mantle of LevLane PR, the event’s publicist. “We want residents to know what is coming up and remind them about the cleanup in April.”
Generally, the actual spring cleanup takes place the first Saturday in April, except for last year when it conflicted with holidays.
According to Mantle, last year’s cleanup hosted over 230 project sites, disposed of 1.3 million pounds of trash, 139,540 pounds of recycling and cleaned up 50 parks and recreation centers as well as 763 neighborhood blocks.
“We also hope to see more and more people come out each year,” says Mantle. “Seeing people come out to these [events] and get energized for them is awesome.”
The countdown event takes place today, Wed., March 2, 11:30a.m.-1p.m. at the Village of Arts and Humanities on Germantown Ave. The actual Philly Spring Cleanup will take place one month from today on April 2. Visit phillyspringcleanup.com for information, locations and registration.
There is just something about that P that makes me proud. Is it the success on the field? Can’t be. ‘Cause I filled with pride long before they ever won anything. No, I love the Phillies because of their genuine give-back to the community. They absolutely GET the importance of PR in action. When Ryan Howard shows up to Hunting Park to debut a new youth baseball field, it’s not just lip service, it’s PR in action. When Jimmy Rollins gives his time and money to build computer labs in area schools, it’s no stunt. It’s genuine. Chase and Jen Utley’s commitment to animal rescue is not just a nice poster. It is from the heart. It’s the difference between PR for the sake of publicity and PR that develops public relationships. It’s also why I love the work that I do. I truly believe that business is a great driver of social change. Corporate Social Responsibility—or CSR—is an actual thing now. And that’s very cool. The Phillies were entrenched in the local community way before the CSR acronym came into play. The Phillies have crafted (and drafted) a winning ballclub, but their real success is the result of consistent, sincere community give-back. That’s why I love the Phillies. The rings are also nice.
Philadelphia – LevLane to represent Saul Ewing. Law firm Saul Ewing, LLP, Phila., has named LevLane, Phila., as agency-of-record. An undisclosed budget will go to print, online and out-of-home advertising, including media buying, and also to public relations. First work, targeting multiple distinct practice areas, will break in spring.
Selection was based on LevLane’s presentation of its affinity-based advertising methodology. Saul Ewing director of marketing E. Steven Carrington states, “As we seek to hone our messages to our various constituencies, we look forward to tapping LevLane’s broad-based communications expertise, encompassing b-to-b, financial, corporate, and even retail.”
LevLane senior vice president Scott Tattar adds, “We have our different tactics, but law and advertising are both persuasion businesses, and are both service businesses. On a core level, we get each other. And the challenge of addressing Saul Ewing’s multiple markets—with different media, mindsets and competition—that is something we at LevLane absolutely relish.”
Saul Ewing LLP is a full-service law firm with 230 attorneys in nine offices in Philadelphia, Harrisburg and Chesterbrook, Penn., Baltimore, Md., Newark and Princeton, N.J., Wilmington Del., D.C., and New York City, providing counsel to national and international businesses from Fortune 500 corporations to large and medium-sized companies in both the private and public sectors. Saul Ewing LLP also serves startups, nonprofits, educational institutions, and individuals. www.saul.com
LevLane is a full-service marketing communications agency with offices in Philadelphia and West Palm, Fla. Clients include regional KFC/Taco Bell, Beneficial Bank, ALI-ABA, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Philadelphia Financial, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System, The Phila. Center City District and Philadelphia Streets, among others. www.levlane.com
Law firm Saul Ewing, LLP, Phila., has named LevLane as agency-of-record. An undisclosed budget will go to print, online and out-of-home advertising, including media buying, and also to public relations. First work, targeting multiple distinct practice areas, will break in spring.
Selection was based on LevLane’s presentation of its affinity-based advertising methodology. Saul Ewing director of marketing E. Steven Carrington states, “As we seek to hone our messages to our various constituencies, we look forward to tapping LevLane’s broad-based communications expertise, encompassing b-to-b, financial, corporate, and even retail.”
LevLane senior vice president Scott Tattar adds, “We have our different tactics, but law and advertising are both persuasion businesses, and are both service businesses. On a core level, we get each other. And the challenge of addressing Saul Ewing’s multiple markets—with different media, mindsets and competition—that is something we at LevLane absolutely relish.”
Saul Ewing LLP is a full-service law firm with 230 attorneys in nine offices in Penn., Md., N.J., Del., D.C., and N.Y., providing counsel to national and international businesses from Fortune 500 corporations to large and medium-sized companies in both the private and public sectors.
LevLane is a full-service marketing communications agency with offices in Philadelphia and West Palm, Fla. Clients include regional KFC/Taco Bell, Beneficial Bank, ALI-ABA, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Philadelphia Financial, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System, The Phila. Center City District and Philadelphia Streets, among others. www.levlane.com