GPIC Picks LevLane as AOR
GPIC Picks LevLane as AOR
GPIC Picks LevLane as AOR
Brand identity on the way for Phila. Energy Innovation Hub
Philadelphia Business Journal
Tuesday, January 10, 2012
The LevLane PR Team is feeling pretty good after the 2011 PRSA Pepperpot Awards last night.
The team took home 3 Pepperpots and 2 Ladles!! We received Pepperpots for:
1) Feature Story: the Reliance Standard By-Lined Article
2) Audio Visual Programs: the BLOCS EITC How-To Guide
3) Special Events & Observances: the Philly Spring Cleanup.
We received Ladles for:
1) Editorial & Op-Ed Columns: the BLOCS Back to School Op-Ed
2) Speeches: Kathryn Ott Lovell’s Centennial Celebration Remarks
Congratulations to the LevLane PR Team!
Philadelphia – Advertising agency LevLane, Philadelphia, has promoted account director Jason Rossano to vice president, responsible for LevLane’s Yum! Brands accounts including regional Taco Bell and KFC. Rossano joined LevLane in 1998, as a media intern.
LevLane president David Lane states, “In our ongoing ties with Yum! Brands, Jason is a cornerstone, deeply connected with their business and with the individuals that run it. He is numbers-oriented, with the analytical skills to recognize smart retail marketing tactics. And he is people-oriented, a leveling influence in the agency/client relationships that are essential as we keep working to put more customers in more restaurants.”
LevLane is a full-service marketing communications agency with offices in Philadelphia, West Palm, Fla., and Atlanta. Clients include regional KFC/Taco Bell, Beneficial Bank, Jomar, ALI-ABA, Saul Ewing, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System, Kennedy Health Network, Senior Care Development and The Phila. Center City District, among others www.levlane.com.
Article from City Biz List Philadelphia: http://philly.citybizlist.com/2/2011/11/21/LevLane-promotes-VP-Jason-Rossano.aspx
Pennsylvania Horticultural Society (PHS)
PHS was founded in 1827, and is said to be the oldest and largest horticultural society in America. Their mission: motivate people to improve quality of life and create a sense of community through horticulture. PHS produces and manages a variety of shows, competitions and programs, the most notable being the Philadelphia International Flower Show, held each winter at the Pennsylvania Convention Center. This year’s show attracted 265,000 visitors from around the world, and had an estimated economic impact of $61 million.
LevLane has been hired as the first marketing communications agency for PHS. We will lead an organization-wide rebranding effort, examine their concepts and programs, and recommend ways to expand their regional footprint via promotion and media.
The Greater Philadelphia Innovation Cluster (GPIC) for Energy Efficient Buildings
GPIC is a consortium of academic institutions, federal laboratories, global industry partners, regional economic development agencies and other stakeholders that joined forces to secure federal and state funding, and to establish an Energy Innovation Hub at the Philadelphia Navy Yard. The funding will help foster national energy independence and create quality jobs for the region.
The goals of GPIC are to transform the building retrofit industry from serial fragmentation to integrated systems; to improve design tools, building systems, public policies, market incentives and workforce skills needed to achieve a 50 percent reduction in energy use in buildings; and to stimulate private investment and quality job creation in Greater Philadelphia and beyond.
LevLane has been retained to help address organizational identity issues, including the GPIC name, logo, and other branding considerations.
LevLane has promoted Steve Lipenta from media coordinator to media manager, responsible for KFC, Philadelphia Center City District and ALI-ABA, among other LevLane accounts. Lipenta joined the agency in 2008.
LevLane is a full-service marketing communications agency with offices in Philadelphia, West Palm, Fla., and Atlanta. Clients include regional KFC, regional Taco Bell, Beneficial Bank, Jomar, ALI-ABA, Saul Ewing, Phila. Recycling Office, WXPN, Reliance Standard Life Insurance, Senior Care Development, Wesley Enhanced Living, Kennedy Health System, and The Phila. Center City District, among others. www.levlane.com
LevLane has promoted Dan Hall from associate media director to vice president, group media director, responsible for LevLane accounts Taco Bell, Kennedy Health System, Senior Care Development and Saul Ewing. Hall rejoined LevLane in 2002 after a two year stint as online marketing manager at cdnow.com.
LevLane president David Lane states, “This promotion makes official what’s already clear within the agency: Dan Hall is a leader, not just in his media work—he’s our go-to expert on new avenues like search engine marketing and mobile media—but also in developing a best practices culture throughout the department and even, crossing disciplines, in developing broad strategies for new and prospective clients. His influence deserves to be recognized.”
LevLane is a full-service marketing communications agency with offices in Philadelphia, West Palm, Fla., and Atlanta. Clients include regional KFC, regional Taco Bell, Beneficial Bank, Jomar, ALI-ABA, Saul Ewing, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Phila. Corporation for Aging, Reliance Standard Life Insurance, Senior Care Development, Wesley Enhanced Living, Kennedy Health System, Kennedy Health Network and The Phila. Center City District, among others. www.levlane.com
LevLane has a finely honed understanding of and respect for seniors. How could we not? We’ve been talking with them one-on-one for over 20 years in order to build brands that move them…literally. From Connecticut to Chicago, we’ve picked the brains of retirees, to understand what compels them to abandon an established lifestyle and start afresh in a senior living community. Such insights have never been more precious, now that a precarious economy provides a ready-made excuse to stay put on familiar ground. So we dig – for pearls that when strewn through the creative will help turn the heads and hearts of our prospects toward a wonderful new beginning. It’s gratifying work – to elicit the stories, soak in the wisdom, learn what really matters when you’re 70, 80, 90 years old. And, we get a glimpse of what we would hope to have when we get there ourselves: something of value to share, if someone happened to ask.
-Lori Miller, VP Creative Strategist
On Friday, August 12, The Philadelphia Daily News introduced “Pick It Up,” the paper’s new campaign for a cleaner city. The front page story and two page spread not only made a call for action to Philadelphians to clean up their act. It did so without dissing the City’s—specifically The Street Department’s—focused efforts to fix the problem. Too many times when it comes to news reporting, it’s a gotcha mentality that drives the story. The government is wrong. The news guys are heroes for exposing the wrongs. Gotcha! Well, at least in this case, the DN joined with the Streets Department in a much needed initiative, even lauding the City’s UnLitter Us movement as “promising” and including the Deputy Mayor, the Streets Commissioner and the Deputy Streets Commissioner in the dialogue. The City’s effort and the paper’s effort are both strengthened by the collaboration. In the end, it’s us—the citizens of Philadelphia– that win. Kudos to all parties for avoiding the finger pointing and for putting the need to solve the litter problem at the center of the discussion.
*Featured photo is from the latest Daily News editorial entitled “We’ve become the Cradle of Littery” by Sandy Shea
Emily Verna joined LevLane, Philadelphia, as an account coordinator. She is a recent graduate of St. Joseph’s University who majored in marketing.