INCREASED TIME SPENT ON GOSUNOCO.COM BY 35%
REINFORCED THE MESSAGE THAT SUNOCO WAS THE OFFICIAL FUEL OF NASCAR AND WAS DESIGNED TO DRIVE TRAFFIC TO RETAIL.
Building a loyal customer base is not about who’s aware of your brand, but who believes in it. Feels an attachment to it and chooses to make it part of their lives. When you give people that compelling reason to become active participants in your brand, they’ll put their money where their heart is. Even when somebody else whistles. That’s true brand participation. The difference between a customer and a brand’s best friend.
THE WANAMAKER BUILDING 100 PENN SQUARE EAST PHILADELPHIA, PA 19107