Our 25-year relationship with KFC gave us countless highlights and successes, including hundreds of franchise openings and dozens of new product launches. One campaign in particular helped KFC’s 80-store South Florida co-op connect with the region’s strong Latino community. Using our recommendation, KFC introduced the one-of-a-kind, customized KFC Chop—and we announced it in a cohesive, localized campaign. The results? Not so local. Following our efforts, KFC saw 84,000 coupons redeemed, resulting in a 9% increase in sales—the largest regional increase in the country.
Building a loyal customer base is not about who’s aware of your brand, but who believes in it. Feels an attachment to it and chooses to make it part of their lives. When you give people that compelling reason to become active participants in your brand, they’ll put their money where their heart is. Even when somebody else whistles. That’s true brand participation. The difference between a customer and a brand’s best friend.
THE WANAMAKER BUILDING 100 PENN SQUARE EAST PHILADELPHIA, PA 19107