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MASSAGES FOR THE MILITARY
Our “Massages for the Military” campaign provided free massages for active and retired military personnel on Veterans Day. Media coverage was exceptional, resulting in over 50 million impressions across broadcast and online. The attention drove a 580% increase in first-time guests, signing 444 new members, and providing massages for 4,000 loyal American veterans and their families.
Building a loyal customer base is not about who’s aware of your brand, but who believes in it. Feels an attachment to it and chooses to make it part of their lives. When you give people that compelling reason to become active participants in your brand, they’ll put their money where their heart is. Even when somebody else whistles. That’s true brand participation. The difference between a customer and a brand’s best friend.
THE WANAMAKER BUILDING 100 PENN SQUARE EAST PHILADELPHIA, PA 19107