KEEP CALLING MY BUSINESS SMALL…SEE WHAT HAPPENS.
When this $8 billion New Jersey bank asked us to represent retail and commercial marketing for 80+ branches, we rose to the challenge with pride.
Our first task was to launch a comprehensive campaign targeting small businesses. We crafted a creative approach that told the stories of passionate, hard-working entrepreneurs everywhere—and adapted the messaging to reach across every medium in the market: outdoor, radio, print, digital, and television. We also reworked a host of internal materials—from web assets to ATM screens, to help tell a cohesive, powerful story about the types of customers Provident stands behind every day.
Building a loyal customer base is not about who’s aware of your brand, but who believes in it. Feels an attachment to it and chooses to make it part of their lives. When you give people that compelling reason to become active participants in your brand, they’ll put their money where their heart is. Even when somebody else whistles. That’s true brand participation. The difference between a customer and a brand’s best friend.
THE WANAMAKER BUILDING 100 PENN SQUARE EAST PHILADELPHIA, PA 19107