PIDC is Philadelphia’s public-private economic development corporation. We think of them as the economic engine of our city, financing for some of our city’s premiere small businesses. They support companies no one else stands up for. We wanted to help them do more of exactly that.
To boost their brand, we knew we had to simplify, clarify, and make more prospects identify with the kind of success stories that bring business opportunity to life. We told real stories. Stories of people, of business, of dreams, of struggle, and of success. Those stories resonated, just like we hoped they would, and PIDC is now positioned as the go-to resource for energizing business in Philadelphia.
POSITIONED PIDC AS THE GO-TO RESOURCE FOR ENERGIZING BUSINESS.
Building a loyal customer base is not about who’s aware of your brand, but who believes in it. Feels an attachment to it and chooses to make it part of their lives. When you give people that compelling reason to become active participants in your brand, they’ll put their money where their heart is. Even when somebody else whistles. That’s true brand participation. The difference between a customer and a brand’s best friend.
THE WANAMAKER BUILDING 100 PENN SQUARE EAST PHILADELPHIA, PA 19107