When a quiet, 150-year-old, privately-owned community institution decides to aggressively reinvent themselves, they turn to a partner who isn’t shy about making a mark in the marketplace. After more than one extensive, encouraging campaign leveraging the bank’s optimistic financial strength, the bank emerged from a public offering—and from the 2008 financial crisis—as a strong, proud, regional player.
Our “Beneficial Thinking” campaign invited customers to engage in real, meaningful conversations about their financial goals, to take their financial futures into their own hands, and ultimately to trust Beneficial with their financial futures.
RESULTED IN A 25% INCREASE IN BRAND AWARENESS
LED TO 9% INCREASE IN ACCOUNT GENERATION
We have recently completed a major transition in every area of Beneficial’s operation, branding and marketing. LevLane has truly become a member of our team – providing invaluable strategy, creativity, and all-around support that has made my life a lot easier. Our new Beneficial Thinking brand platform has not only impacted our marketing outlook, but also the way we operate internally. It’s been a great motivator, and we continue to enjoy great business results as a direct outcome of this marketing initiative.
~ Joanne Ryder, SVP, Brand and Strategy
Beneficial Bank
Building a loyal customer base is not about who’s aware of your brand, but who believes in it. Feels an attachment to it and chooses to make it part of their lives. When you give people that compelling reason to become active participants in your brand, they’ll put their money where their heart is. Even when somebody else whistles. That’s true brand participation. The difference between a customer and a brand’s best friend.
THE WANAMAKER BUILDING 100 PENN SQUARE EAST PHILADELPHIA, PA 19107