Pennsylvania Horticultural Society (PHS)
PHS was founded in 1827, and is said to be the oldest and largest horticultural society in America. Their mission: motivate people to improve quality of life and create a sense of community through horticulture. PHS produces and manages a variety of shows, competitions and programs, the most notable being the Philadelphia International Flower Show, held each winter at the Pennsylvania Convention Center. This year’s show attracted 265,000 visitors from around the world, and had an estimated economic impact of $61 million.
LevLane has been hired as the first marketing communications agency for PHS. We will lead an organization-wide rebranding effort, examine their concepts and programs, and recommend ways to expand their regional footprint via promotion and media.
The Greater Philadelphia Innovation Cluster (GPIC) for Energy Efficient Buildings
GPIC is a consortium of academic institutions, federal laboratories, global industry partners, regional economic development agencies and other stakeholders that joined forces to secure federal and state funding, and to establish an Energy Innovation Hub at the Philadelphia Navy Yard. The funding will help foster national energy independence and create quality jobs for the region.
The goals of GPIC are to transform the building retrofit industry from serial fragmentation to integrated systems; to improve design tools, building systems, public policies, market incentives and workforce skills needed to achieve a 50 percent reduction in energy use in buildings; and to stimulate private investment and quality job creation in Greater Philadelphia and beyond.
LevLane has been retained to help address organizational identity issues, including the GPIC name, logo, and other branding considerations.