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People on the Move

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MediaPost News: LevLane promoted Christina Domenico from account coordinator to account manager.

LevLane Wins KFC-Houston Account

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Philly Ad Club: After a one-month review, the KFC-Houston Advertising Co-op, Houston, has named LevLane as its advertising agency of record. Other review particpants were DGWB, Santa Ana, CA, and the incumbent, J&A Integrated Thinking, Brentwood, Tenn. A budget of $2.5 million will go to TV, radio, digital, print, P-O-P and outdoor, with first programs due to launch in January.

Selection was based on a strategic sales-building plan. KFC-Houston Advertising Co-op president Ali Kamal states, “LevLane presented a roadmap that was both thorough, and most importantly, appropriate for this highly competitive DMA. Church’s, Chick-fil-A, and Popeyes are all strong presences here. It is not an easy environment.”

LevLane sr. vp, account director Chris Ponzio adds, “LevLane has a 25-year track record of building KFC?sales. We look forward to extending that record in one of the most crowded chicken/quick service marketplaces in the country.”

The KFC?Houston Advertising Co-op includes fourteen members in the Houston DMA. LevLane already manages seven other KFC?regional co-op accounts, located in Vt., Mass., N.Y., Penn., Ga. and Fla., and representing in total over 400 restaurants in five of the nation’s top ten DMAs.

LevLane is a full-service marketing communications agency with offices in Philadelphia and West Palm, Fla. Clients include regional KFC/Taco Bell, Beneficial Bank, ALI-ABA, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Philadelphia Financial, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System, The Phila. Center City District and Philadelphia Streets, among others. www.levlane.com

KFC Houston Advertising Co-op

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MediaPost News: KFC Houston Advertising Co-op named LevLane as its advertising agency of record. The incumbent was J&A Integrated Thinking. A $2.5 million budget will go to TV, radio, digital, print and outdoor elements, with first programs due to launch in January. LevLane manages seven other KFC regional co-op accounts.

LevLane’s David Lane Named to Wildlife Council

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David Lane, president and co-founder of LevLane and board chair of environmental organization PennFuture, Harrisburg, PA, was recently chosen as Pennsylvania’s one delegate to the National Wildlife Foundation’s annual affiliates council, representing PennFuture. The National Wildlife Foundation affiliates council is charged with electing key members of NWF’s leadership and setting the organization’s conservation policy priorities. Under Lane’s leadership, PennFuture was named the sole Pennsylvania affiliate of the National Wildlife Foundation. Lane is a longtime NWF member, and was recently re-elected as PennFuture board chair. levlane.com

Accounts on the Move: Philadelphia Financial

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MediaPost News: Philadelphia Financial selected LevLane as its first advertising and public relations agency of record. A budget of under $1 million will go to b2b print and digital advertising, collateral, events, Web site design and public relations. First work, targeting private bankers, wealth managers and private placement insurance brokers, will break in November.

http://www.mediapost.com/publications/?fa=Articles.showEdition&art_send_date=2010-11-8&art_type=21

News From the Advertising Industry

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New York Times Online: Philadelphia Financial selected LevLane, Philadelphia, as its first agency of record for advertising and public relations after becoming independent from its former parent, the Phoenix Companies. Spending was estimated at less than $1 million.

http://www.nytimes.com/2010/11/08/business/media/08addes.html

People in the News

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LevLane promoted Josh Lev from account manager to senior account manager, on the agency’s Kennedy Health System and Philadelphia Center City District accounts, and also working on new business. Josh joined LevLane in 2003. Also promoted was Jake Hancock from account manager to senior account manager, handling strategic planning for Beneficial Bank, Fairmount Park Conservancy, and Support Center for Child Advocates, among other accounts.

Accounts and People of Note in the Ad Industry

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New York Times Online: Atlanta KFC Advertising Co-op chose LevLane, Philadelphia, as its first agency of record. The budget for 2011 was estimagted at $2.5 million. LevLane handles six other KFC regional co-op accounts in markets like Florida, Pennsylvania and Vermont.

http://www.nytimes.com/2010/09/27/business/media/27adnewsletter3.html?_r=2&nl=business&emc=atb1

Advertising agency LevLane assigned Atlanta KFC advertising account

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dBusiness News: After a one-month internal review, the Atlanta KFC Advertising Co-op, Atlanta, has named LevLane, Phila., as its first agency of record since the co-op’s formation in 2002. All review particpants, including Tracy-Locke, Dallas, and ESW Partners, Chicago, were existing KFC local co-op roster agencies. A 2011 budget of $2.5 million will go to TV, radio, digital (including mobile), print, P-O-P and Outdoor, with first promotions due to break in January.

Selection was based on a strategic sales-building plan. Atlanta KFC Advertising Co-op president Bill Byrd states, “LevLane demonstrated a solid understanding of what it takes to drive fast food sales, and also a solid commitment to partnering with us and to establishing representation here in our marketplace.”

LevLane vp, account director Chris Ponzio adds, “We are proud to be expanding our relationship with the KFC brand, and equally proud to receive this vote of confidence from their owner/operators—entrepreneurs who are vitally aware of what works day-in, day-out, to bring in hungry customers.”

The Atlanta KFC Advertising Co-op includes ten members in the Atlanta DMA. LevLane already manages six other KFC regional co-op accounts, in Vt., Mass., N.Y., Penn. and Fla.

LevLane is a full-service marketing communications agency with offices in Philadelphia and West Palm, Fla. Clients include regional KFC/Taco Bell, Beneficial Bank, ALI-ABA, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System, The Phila. Center City District and Philadelphia Streets, among others. www.levlane.com

http://pr.dbusinessnews.com/shownews.php?newsid=219171&type_news=latest