IT’S NOT JUST A TRANSITION. IT’S A TRANSFORMATION.

A family grows. Kids grow bigger and the house grows smaller. They grow up, move on, and the house grows quiet. Parents grow older, the lawn grows faster, time grows more precious. And now comes a stage of growth that’s far more challenging to face.

Marketing, in the Senior Living space, is not just a matter of creating demand for one community over others. It’s a process of asking accomplished individuals with established lives to reimagine themselves in a new context. It’s helping them to envision changing not just where they live, but also  how and why a move is beneficial in the first place.

LevLane excels in helping communities to shape their offering in ways that motivate and reward the courage and curiosity necessary to make a life change. We help prospects to see the potential for joy and enrichment of life in a community of like-minded peers. And we do it in a way that increases occupancy, builds revenue and drives results.  

For decades now, we’ve worked in collaboration with Greenbrier Development out of Dallas, TX, a national leader in senior housing and CCRC developing; and with Senior Care Development, LLC, whose portfolio of senior living communities speaks for itself. We have crafted identities and “ground-up” strategies for Viamonte, a NCPHS community north of San Francisco, Ventana, a Buckner community rising in North Dallas and The Spires at Berry College, now under construction in Rome, Georgia.

We have partnered with established communities such as Rydal Park and other properties within the Presby’s Inspired Life brand; The Clare, an exclusive high rise in Chicago’s Gold Coast; Messiah Village near Harrisburg, PA; and others in New York, Connecticut, Florida and Illinois.

In a way, that experience has taught us that experience alone is not enough. That the lessons we learn from one community may not necessarily apply to another. Because aside from their broader regional and socioeconomic differences, CCRCs are defined by their cultures. By the particular populations they attract and the attitudes they project. In other words, their brands.

Defining your senior living brand and communicating what sets it apart from its competitors is what sets LevLane apart from ours.

THE BEST RESULTS SPEAK FOR THEMSELVES.

It started as an imaginary place—a dot on the map of the 27,000-acre campus of Berry College in Rome, GA. Now, thanks to a multifaceted branding, sales and marketing engineered by LevLane, the lakeside community now known as The Spires at Berry College has racked up some very real results.

How do you bring new life to a long-standing senior living community? By focusing on the vibrancy of life, of course. That’s exactly how we bested previous sales highs by 20 percent.

Our branding, direct mail, and digital outreach for this not-even-built-yet senior living community in Walnut Creek generated over 600 hundred leads in four months, filling pre-sale events to capacity.

As construction on this new high-end senior living high-rise moved upward, so did their list of prospects, thanks to a targeted campaign that sold 400 priority memberships in a matter of months.

WE ARE LOOKING FOR CHALLENGES LIKE YOURS

BESS DENNEY

215.825.9661

BRUCE LEV

215.825.9645

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Building a loyal customer base is not about who’s aware of your brand, but who believes in it. Feels an attachment to it and chooses to make it part of their lives. When you give people that compelling reason to become active participants in your brand, they’ll put their money where their heart is. Even when somebody else whistles. That’s true brand participation. The difference between a customer and a brand’s best friend.

THE WANAMAKER BUILDING    100 PENN SQUARE EAST    PHILADELPHIA, PA 19107