WHEN PHILADELPHIA RESTAURANTS NEEDED SUPPORT, WE STEPPED UP TO THE PLATE.
There’s no doubt our local restaurants have taken one too many punches from the COVID-19 pandemic. That’s why we joined forces with Center City District to remind everyone the best way to support our favorite restaurants is by ordering takeout. And while it might seem like a simple thing, you’re not just putting food on your table—you’re helping restaurant workers continue to put food on theirs.
The question for us was, how do you rally a city to this righteous (and delicious) cause? And the first step was research—a lot of research. Somewhere between our third order of fries and second burrito bowl, it dawned on us—America’s best city (yes, we said it) needed some American icons (with a little update) to get them going.
Taking inspiration from civic duty campaigns like voting, we wanted to energize people to take action for the greater good—to help out our neighbors and the city we love. At the end of the day, it wasn’t that tough a sell. Supporting your city by eating your favorites? That’s a delicious win-win.