LevLane Named AOR for Philadelphia Financial

Philly Ad Club: After a two-month review, Philadelphia Financial has selected LevLane as its first advertising and public relations agency of record. A branding budget of under $1 million will go to b-to-b print and digital advertising, collateral, events, website design and public relations. First work, targeting private bankers, wealth managers, and private placement insurance brokers, will break in November.

Philadelphia Financial executive vice president chief marketing officer John Fischer states,

“Having just bought back our company’s independence from a much larger parent, we’re excited to start getting our own brand message out into the marketplace. LevLane has a strong background in financial services, and understands how to quickly zero in on, and convey, the attributes that can set our brand apart.”

LevLane senior vice president/director of client services Sarah Lenhard adds,

“Philadelphia Financial is a terrific fit with LevLane. Financial services is one of our core strengths, and the integration of advertising and public relations, one of our most powerful multipliers. Philadelphia Financial will tap the full breadth of LevLane’s abilities.”

Established in 1996, Philadelphia Financial provides, through its life insurance company subsidiaries, insurance products to advisors of ultra high net worth individuals and is the category leader in private placement insurance. Philadelphia Financial leaders are experts in federal security law, tax law and insurance law. In June 2010, Philadelphia Financial became independent of The Phoenix Companies, Inc. Philadelphia Financial is headquartered in Philadelphia.

LevLane is a full-service marketing communications agency with offices in Philadelphia and West Palm, Fla. Clients include regional KFC/Taco Bell, Beneficial Bank, ALI-ABA, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System, The Phila. Center City District and Philadelphia Streets, among others.

Thinking Green: Poetic Cleanup

The City of Philadelphia Recycling Office’s largest-ever anti-litter campaign consists solely of the spoken word compositions and performances of five Philly street poets, each accompanied by either congas, acoustic bass, or saxophone. The campaign is the work of advertising agency LevLane, and is part of a city-wide neighborhood improvement initiative by Mayor Michael Nutter. The poetry performances were chosen for power, not prettiness. The campaign’s ad media executions of television ads and transit posters. It also includes street poetry events, Facebook and Twitter presences, signage-designated “Litter Free School Zones,” and block-by-block community mobilization drives. Credits include CCO Bruce Lev, CD Deb Racano, Executrive AD Lori Miller, Copywriter Jerry Selber, Print Production Anna Taylor.

Atlanta KFC co-op picks first ad agency

Atlanta Business Chronicle: The Atlanta KFC Advertising Co-op, has named LevLane of Philadelphia as its first agency of record since the co-op formed in 2002.

The Atlanta KFC Advertising Co-op, which will have a $2.5 million budget in 2011, includes 10 members in the metro Atlanta market.

LevLane manages six other KFC regional co-op accounts, in Vt., Mass., N.Y., Penn. and Fla.

The first ads for the new campaign, which will include TV, radio, digital, print, and outdoor, are expected to begin in January.


People On The Move: NonProfit

The National Wildlife Foundation, an environmental nonprofit, appointed David Lane as its Pennsylvania delegate to the NWF’s annual affiliate council. Lane is the president and co-founder of Philadelphia-based advertising agency LevLane.

People on the Move: Marketing & Media

Jake Hancock was promoted to senior account manager for the Philadelphia advertising agency LevLane. Hancock, who was previously an account manager, will handle strategic planning for Beneficial Bank, Fairmount Park Conservancy, the Support Center for Child Advocates, and other LevLane clients.