LevLane, Philadelphia, is opening a satellite office in Atlanta, to work on the Atlanta KFC Advertising Co-op account. The office will be managed by Laura Reese, who had been a regional broadcast manager at the Atlanta office of RPA.
Philadelphia – LevLane to represent Saul Ewing. Law firm Saul Ewing, LLP, Phila., has named LevLane, Phila., as agency-of-record. An undisclosed budget will go to print, online and out-of-home advertising, including media buying, and also to public relations. First work, targeting multiple distinct practice areas, will break in spring.
Selection was based on LevLane’s presentation of its affinity-based advertising methodology. Saul Ewing director of marketing E. Steven Carrington states, “As we seek to hone our messages to our various constituencies, we look forward to tapping LevLane’s broad-based communications expertise, encompassing b-to-b, financial, corporate, and even retail.”
LevLane senior vice president Scott Tattar adds, “We have our different tactics, but law and advertising are both persuasion businesses, and are both service businesses. On a core level, we get each other. And the challenge of addressing Saul Ewing’s multiple markets—with different media, mindsets and competition—that is something we at LevLane absolutely relish.”
Saul Ewing LLP is a full-service law firm with 230 attorneys in nine offices in Philadelphia, Harrisburg and Chesterbrook, Penn., Baltimore, Md., Newark and Princeton, N.J., Wilmington Del., D.C., and New York City, providing counsel to national and international businesses from Fortune 500 corporations to large and medium-sized companies in both the private and public sectors. Saul Ewing LLP also serves startups, nonprofits, educational institutions, and individuals. www.saul.com
LevLane is a full-service marketing communications agency with offices in Philadelphia and West Palm, Fla. Clients include regional KFC/Taco Bell, Beneficial Bank, ALI-ABA, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Philadelphia Financial, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System, The Phila. Center City District and Philadelphia Streets, among others. www.levlane.com
Law firm Saul Ewing, LLP, Phila., has named LevLane as agency-of-record. An undisclosed budget will go to print, online and out-of-home advertising, including media buying, and also to public relations. First work, targeting multiple distinct practice areas, will break in spring.
Selection was based on LevLane’s presentation of its affinity-based advertising methodology. Saul Ewing director of marketing E. Steven Carrington states, “As we seek to hone our messages to our various constituencies, we look forward to tapping LevLane’s broad-based communications expertise, encompassing b-to-b, financial, corporate, and even retail.”
LevLane senior vice president Scott Tattar adds, “We have our different tactics, but law and advertising are both persuasion businesses, and are both service businesses. On a core level, we get each other. And the challenge of addressing Saul Ewing’s multiple markets—with different media, mindsets and competition—that is something we at LevLane absolutely relish.”
Saul Ewing LLP is a full-service law firm with 230 attorneys in nine offices in Penn., Md., N.J., Del., D.C., and N.Y., providing counsel to national and international businesses from Fortune 500 corporations to large and medium-sized companies in both the private and public sectors.
LevLane is a full-service marketing communications agency with offices in Philadelphia and West Palm, Fla. Clients include regional KFC/Taco Bell, Beneficial Bank, ALI-ABA, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Philadelphia Financial, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System, The Phila. Center City District and Philadelphia Streets, among others. www.levlane.com
New York Times Online: KFC Houston Advertising Co-op chose LevLane, Philadelphia, as its advertising agency of record. The assignment, with spending estimated at $2.5 million, had been handled by J&A Integrated Thinking, Brentwood, Tenn. LevLane also handles the accounts of seven other KFC regional co-ops.
http://www.nytimes.com/2010/11/29/business/media/29adnewsletter3.html?_r=2&nl=business&emc=atb1
Philly Ad Club: After a two-month review, Philadelphia Financial has selected LevLane as its first advertising and public relations agency of record. A branding budget of under $1 million will go to b-to-b print and digital advertising, collateral, events, website design and public relations. First work, targeting private bankers, wealth managers, and private placement insurance brokers, will break in November.
Philadelphia Financial executive vice president chief marketing officer John Fischer states,
“Having just bought back our company’s independence from a much larger parent, we’re excited to start getting our own brand message out into the marketplace. LevLane has a strong background in financial services, and understands how to quickly zero in on, and convey, the attributes that can set our brand apart.”
LevLane senior vice president/director of client services Sarah Lenhard adds,
“Philadelphia Financial is a terrific fit with LevLane. Financial services is one of our core strengths, and the integration of advertising and public relations, one of our most powerful multipliers. Philadelphia Financial will tap the full breadth of LevLane’s abilities.”
Established in 1996, Philadelphia Financial provides, through its life insurance company subsidiaries, insurance products to advisors of ultra high net worth individuals and is the category leader in private placement insurance. Philadelphia Financial leaders are experts in federal security law, tax law and insurance law. In June 2010, Philadelphia Financial became independent of The Phoenix Companies, Inc. Philadelphia Financial is headquartered in Philadelphia. www.philadelphiafinancial.com
LevLane is a full-service marketing communications agency with offices in Philadelphia and West Palm, Fla. Clients include regional KFC/Taco Bell, Beneficial Bank, ALI-ABA, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System, The Phila. Center City District and Philadelphia Streets, among others. www.levlane.com
New York Times Online: Philadelphia Financial selected LevLane, Philadelphia, as its first agency of record for advertising and public relations after becoming independent from its former parent, the Phoenix Companies. Spending was estimated at less than $1 million.
http://www.nytimes.com/2010/11/08/business/media/08addes.html
dBusiness News: After a one-month internal review, the Atlanta KFC Advertising Co-op, Atlanta, has named LevLane, Phila., as its first agency of record since the co-op’s formation in 2002. All review particpants, including Tracy-Locke, Dallas, and ESW Partners, Chicago, were existing KFC local co-op roster agencies. A 2011 budget of $2.5 million will go to TV, radio, digital (including mobile), print, P-O-P and Outdoor, with first promotions due to break in January.
Selection was based on a strategic sales-building plan. Atlanta KFC Advertising Co-op president Bill Byrd states, “LevLane demonstrated a solid understanding of what it takes to drive fast food sales, and also a solid commitment to partnering with us and to establishing representation here in our marketplace.”
LevLane vp, account director Chris Ponzio adds, “We are proud to be expanding our relationship with the KFC brand, and equally proud to receive this vote of confidence from their owner/operators—entrepreneurs who are vitally aware of what works day-in, day-out, to bring in hungry customers.”
The Atlanta KFC Advertising Co-op includes ten members in the Atlanta DMA. LevLane already manages six other KFC regional co-op accounts, in Vt., Mass., N.Y., Penn. and Fla.
LevLane is a full-service marketing communications agency with offices in Philadelphia and West Palm, Fla. Clients include regional KFC/Taco Bell, Beneficial Bank, ALI-ABA, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System, The Phila. Center City District and Philadelphia Streets, among others. www.levlane.com
http://pr.dbusinessnews.com/shownews.php?newsid=219171&type_news=latest
Atlanta Business Chronicle: The Atlanta KFC Advertising Co-op, has named LevLane of Philadelphia as its first agency of record since the co-op formed in 2002.
The Atlanta KFC Advertising Co-op, which will have a $2.5 million budget in 2011, includes 10 members in the metro Atlanta market.
LevLane manages six other KFC regional co-op accounts, in Vt., Mass., N.Y., Penn. and Fla.
The first ads for the new campaign, which will include TV, radio, digital, print, and outdoor, are expected to begin in January.
http://www.bizjournals.com/atlanta/stories/2010/09/20/daily10.html