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Laura Reese: LevLane

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LevLane hired Laura Reese as account manager at the agency’s newly established Atlanta office. Previously, Reese was regional broadcast manager for Rubin Postaer & Associates, Atlanta.

From MediaPost

Advertising agency LevLane opens Atlanta office

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Philadelphia – Advertising agency LevLane, Phila., has hired Laura Reese as account manager at the agency’s newly established Atlanta satellite office, where she will be responsible for the coordination of all programs and promotions, and for developing sales concepts, for the seventeen-member Atlanta KFC Advertising Co-op. Previously, Reese was regional broadcast manager for Rubin Postaer & Associates, Atlanta, working primarily on Honda and Acura.

LevLane president David Lane states, “Laura knows the Atlanta DMA inside and out, and that’s critical for us. QSR [the quick service restaurant category] is all about having brains in the market: shopping the competition, watching the local TV, being in the thick of it. We’re excited about what this office will be able to accomplish for Atlanta’s KFCs.”

LevLane is a full-service marketing communications agency with offices in Philadelphia, West Palm, Fla., and Atlanta. Clients include regional KFC/Taco Bell, Beneficial Bank, ALI-ABA, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System and The Phila. Center City District, among others. www.levlane.com

From dBusiness News

LevLane Names Reese to Open Atlanta Office

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Philadelphia-based advertising/PR agency LevLane (www.levlane.com) has hired Laura Reese as account manager at the agency’s newly established Atlanta satellite office, where she will be responsible for the coordination of all programs and promotions for the seventeen-member Atlanta KFC Advertising Co-op. Previously, Reese was regional broadcast manager for Rubin Postaer & Associates, Atlanta, working primarily on Honda and Acura.

LevLane president David Lane states, “Laura knows the Atlanta DMA inside and out, and that’s critical for us. QSR [the quick service restaurant category] is all about having brains in the market: shopping the competition, watching the local TV, being in the thick of it. We’re excited about what this office will be able to accomplish for Atlanta’s KFCs.”

This article is from the Bulldog Reporter

LevLane Assigned Atlanta KFC Advertising Account

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After a one-month internal review, the Atlanta KFC Advertising Co-op has named LevLane as its first agency of record since the co-op’s formation in 2002. All review participants, including Tracy-Locke, Dallas, and ESW Partners, Chicago, were existing KFC-local co-op roster agencies. A 2011 budget of $2.5 million will go to TV, radio, digital (including mobile), print, P-O-P and outdoor, with first promotions due to break in January. The Atlanta KFC Advertising Co-op includes ten members in the Atlanta DMA. LevLane already manages six other KFC regional co-op accounts, in VT, MA, NY, PA and FL. Chris Ponzio is LevLane’s vp, account director. levlane.com

Accounts and People of Note in the Ad Industry

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New York Times Online: Atlanta KFC Advertising Co-op chose LevLane, Philadelphia, as its first agency of record. The budget for 2011 was estimagted at $2.5 million. LevLane handles six other KFC regional co-op accounts in markets like Florida, Pennsylvania and Vermont.

http://www.nytimes.com/2010/09/27/business/media/27adnewsletter3.html?_r=2&nl=business&emc=atb1

Atlanta KFC Advertising Co-op

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MediaPost News: After a month-long internal review, the Atlanta KFC Advertising Co-op named LevLane as its first agency of record. A 2011 budget of $2.5 million will go to TV, radio, digital, print, P-O-P and outdoor, with first work breaking in January.

http://www.mediapost.com/publications/?fa=Articles.showEdition&art_send_date=2010-9-27&art_type=21

Advertising agency LevLane assigned Atlanta KFC advertising account

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dBusiness News: After a one-month internal review, the Atlanta KFC Advertising Co-op, Atlanta, has named LevLane, Phila., as its first agency of record since the co-op’s formation in 2002. All review particpants, including Tracy-Locke, Dallas, and ESW Partners, Chicago, were existing KFC local co-op roster agencies. A 2011 budget of $2.5 million will go to TV, radio, digital (including mobile), print, P-O-P and Outdoor, with first promotions due to break in January.

Selection was based on a strategic sales-building plan. Atlanta KFC Advertising Co-op president Bill Byrd states, “LevLane demonstrated a solid understanding of what it takes to drive fast food sales, and also a solid commitment to partnering with us and to establishing representation here in our marketplace.”

LevLane vp, account director Chris Ponzio adds, “We are proud to be expanding our relationship with the KFC brand, and equally proud to receive this vote of confidence from their owner/operators—entrepreneurs who are vitally aware of what works day-in, day-out, to bring in hungry customers.”

The Atlanta KFC Advertising Co-op includes ten members in the Atlanta DMA. LevLane already manages six other KFC regional co-op accounts, in Vt., Mass., N.Y., Penn. and Fla.

LevLane is a full-service marketing communications agency with offices in Philadelphia and West Palm, Fla. Clients include regional KFC/Taco Bell, Beneficial Bank, ALI-ABA, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System, The Phila. Center City District and Philadelphia Streets, among others. www.levlane.com

http://pr.dbusinessnews.com/shownews.php?newsid=219171&type_news=latest

Atlanta KFC co-op picks first ad agency

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Atlanta Business Chronicle: The Atlanta KFC Advertising Co-op, has named LevLane of Philadelphia as its first agency of record since the co-op formed in 2002.

The Atlanta KFC Advertising Co-op, which will have a $2.5 million budget in 2011, includes 10 members in the metro Atlanta market.

LevLane manages six other KFC regional co-op accounts, in Vt., Mass., N.Y., Penn. and Fla.

The first ads for the new campaign, which will include TV, radio, digital, print, and outdoor, are expected to begin in January.

http://www.bizjournals.com/atlanta/stories/2010/09/20/daily10.html