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MediaPost News: LevLane promoted Christina Domenico from account coordinator to account manager.
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LevLane Wins KFC-Houston Account
/in News /by LEVLANE ADVERTISINGPhilly Ad Club: After a one-month review, the KFC-Houston Advertising Co-op, Houston, has named LevLane as its advertising agency of record. Other review particpants were DGWB, Santa Ana, CA, and the incumbent, J&A Integrated Thinking, Brentwood, Tenn. A budget of $2.5 million will go to TV, radio, digital, print, P-O-P and outdoor, with first programs due to launch in January.
Selection was based on a strategic sales-building plan. KFC-Houston Advertising Co-op president Ali Kamal states, “LevLane presented a roadmap that was both thorough, and most importantly, appropriate for this highly competitive DMA. Church’s, Chick-fil-A, and Popeyes are all strong presences here. It is not an easy environment.”
LevLane sr. vp, account director Chris Ponzio adds, “LevLane has a 25-year track record of building KFC?sales. We look forward to extending that record in one of the most crowded chicken/quick service marketplaces in the country.”
The KFC?Houston Advertising Co-op includes fourteen members in the Houston DMA. LevLane already manages seven other KFC?regional co-op accounts, located in Vt., Mass., N.Y., Penn., Ga. and Fla., and representing in total over 400 restaurants in five of the nation’s top ten DMAs.
LevLane is a full-service marketing communications agency with offices in Philadelphia and West Palm, Fla. Clients include regional KFC/Taco Bell, Beneficial Bank, ALI-ABA, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Philadelphia Financial, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System, The Phila. Center City District and Philadelphia Streets, among others. www.levlane.com
Accounts and People of Note in the Ad Industry
/in Feature, News /by LEVLANE ADVERTISINGNew York Times Online: KFC Houston Advertising Co-op chose LevLane, Philadelphia, as its advertising agency of record. The assignment, with spending estimated at $2.5 million, had been handled by J&A Integrated Thinking, Brentwood, Tenn. LevLane also handles the accounts of seven other KFC regional co-ops.
http://www.nytimes.com/2010/11/29/business/media/29adnewsletter3.html?_r=2&nl=business&emc=atb1
KFC Houston Advertising Co-op
/in News /by LEVLANE ADVERTISINGMediaPost News: KFC Houston Advertising Co-op named LevLane as its advertising agency of record. The incumbent was J&A Integrated Thinking. A $2.5 million budget will go to TV, radio, digital, print and outdoor elements, with first programs due to launch in January. LevLane manages seven other KFC regional co-op accounts.
LevLane Assigned Atlanta KFC Advertising Account
/in News /by LEVLANE ADVERTISINGAfter a one-month internal review, the Atlanta KFC Advertising Co-op has named LevLane as its first agency of record since the co-op’s formation in 2002. All review participants, including Tracy-Locke, Dallas, and ESW Partners, Chicago, were existing KFC-local co-op roster agencies. A 2011 budget of $2.5 million will go to TV, radio, digital (including mobile), print, P-O-P and outdoor, with first promotions due to break in January. The Atlanta KFC Advertising Co-op includes ten members in the Atlanta DMA. LevLane already manages six other KFC regional co-op accounts, in VT, MA, NY, PA and FL. Chris Ponzio is LevLane’s vp, account director. levlane.com
Accounts on the Move: Philadelphia Financial
/in News /by LEVLANE ADVERTISINGMediaPost News: Philadelphia Financial selected LevLane as its first advertising and public relations agency of record. A budget of under $1 million will go to b2b print and digital advertising, collateral, events, Web site design and public relations. First work, targeting private bankers, wealth managers and private placement insurance brokers, will break in November.
http://www.mediapost.com/publications/?fa=Articles.showEdition&art_send_date=2010-11-8&art_type=21
LevLane Named AOR for Philadelphia Financial
/in News /by LEVLANE ADVERTISINGPhilly Ad Club: After a two-month review, Philadelphia Financial has selected LevLane as its first advertising and public relations agency of record. A branding budget of under $1 million will go to b-to-b print and digital advertising, collateral, events, website design and public relations. First work, targeting private bankers, wealth managers, and private placement insurance brokers, will break in November.
Philadelphia Financial executive vice president chief marketing officer John Fischer states,
“Having just bought back our company’s independence from a much larger parent, we’re excited to start getting our own brand message out into the marketplace. LevLane has a strong background in financial services, and understands how to quickly zero in on, and convey, the attributes that can set our brand apart.”
LevLane senior vice president/director of client services Sarah Lenhard adds,
“Philadelphia Financial is a terrific fit with LevLane. Financial services is one of our core strengths, and the integration of advertising and public relations, one of our most powerful multipliers. Philadelphia Financial will tap the full breadth of LevLane’s abilities.”
Established in 1996, Philadelphia Financial provides, through its life insurance company subsidiaries, insurance products to advisors of ultra high net worth individuals and is the category leader in private placement insurance. Philadelphia Financial leaders are experts in federal security law, tax law and insurance law. In June 2010, Philadelphia Financial became independent of The Phoenix Companies, Inc. Philadelphia Financial is headquartered in Philadelphia. www.philadelphiafinancial.com
LevLane is a full-service marketing communications agency with offices in Philadelphia and West Palm, Fla. Clients include regional KFC/Taco Bell, Beneficial Bank, ALI-ABA, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System, The Phila. Center City District and Philadelphia Streets, among others. www.levlane.com
Advertising/PR agency LevLane named AOR for Philadelphia Financial
/in News /by LEVLANE ADVERTISINGdBusiness News: After a two-month review, Philadelphia Financial has selected LevLane, both of Phila., as its first advertising and public relations agency of record. Other review finalist was K2 Communications, Doylestown, Pa. A branding budget of under $1 million will go to b-to-b print and digital advertising, collateral, events, website design and public relations. First work, targeting private bankers, wealth managers, and private placement insurance brokers, will break in November.
Philadelphia Financial executive vice president & chief marketing officer John Fischer states, “Having just bought back our company’s independence from a much larger parent, we’re excited to start getting our own brand message out into the marketplace. LevLane has a strong background in financial services, and understands how to quickly zero in on, and convey, the attributes that can set our brand apart.”
LevLane senior vice president/director of client services Sarah Lenhard adds, “Philadelphia Financial is a terrific fit with LevLane. Financial services is one of our core strengths, and the integration of advertising and public relations, one of our most powerful multipliers. Philadelphia Financial will tap the full breadth of LevLane’s abilities.”
Established in 1996, Philadelphia Financial provides, through its life insurance company subsidiaries, insurance products to advisors of ultra high net worth individuals and is the category leader in private placement insurance. Philadelphia Financial leaders are experts in federal security law, tax law and insurance law. In June 2010, Philadelphia Financial became independent of The Phoenix Companies, Inc. Philadelphia Financial is headquartered in Philadelphia. www.philadelphiafinancial.com
LevLane is a full-service marketing communications agency with offices in Philadelphia and West Palm, Fla. Clients include regional KFC/Taco Bell, Beneficial Bank, ALI-ABA, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System, The Phila. Center City District and Philadelphia Streets, among others. www.levlane.com
News From the Advertising Industry
/in Feature, News /by LEVLANE ADVERTISINGNew York Times Online: Philadelphia Financial selected LevLane, Philadelphia, as its first agency of record for advertising and public relations after becoming independent from its former parent, the Phoenix Companies. Spending was estimated at less than $1 million.
http://www.nytimes.com/2010/11/08/business/media/08addes.html
People in the News
/in Feature, News /by LEVLANE ADVERTISINGLevLane promoted Josh Lev from account manager to senior account manager, on the agency’s Kennedy Health System and Philadelphia Center City District accounts, and also working on new business. Josh joined LevLane in 2003. Also promoted was Jake Hancock from account manager to senior account manager, handling strategic planning for Beneficial Bank, Fairmount Park Conservancy, and Support Center for Child Advocates, among other accounts.