PR Director

LevLane, is a premier marketing agency in Philadelphia, we’re seeking a highly-motivated, detail-oriented and strategic thinking PR Director.

The Director of PR has a solid understanding of industry events and media outlets, excellent project management and presentation skills, and the ability to inspire others. This individual works as the leader for the PR team and will be responsible for ensuring the work done is the highest quality. This person will work closely with Account and Business Development teams to create new long-term strategic partnerships, be involved in new business pitches, and contribute to pitch presentations. They are part of an integrated team that unites public relations, content, social, and other disciplines to generate a bigger impact.

Responsibilities

  • Develop standard operating procedures, process, and structure for the growing PR team
  • Identify key services and resources needed to effectively fulfill those services for our PR clients
  • Work with your team to create integrated and strategic global communications programs with key stakeholders
  • Review, approve and ensure consistent messaging across all platforms and markets
  • Identify potential story angles and draft compelling pitches for the agency’s brand.
  • Work with team to evolve the existing communications model to better scale with the business, and to balance support for run-the-business communications and engaging marketing campaigns
  • Develop strong cross-functional partnerships with other internal teams to align on priorities, communication goals, channels strategy, and messaging to get the most employee engagement
  • Build, cultivate and manage partnerships with press, media and influencers
  • Secure and manage speaking opportunities at business and advertising industry events for network spokespeople and clients
  • Oversee content and editorial roles and provide strategic communications guidance to the business and executive leadership team, on overall positioning, and reputational challenges including brand, for the short and long term
  • Participate in key integrated pitches and new business initiatives with other leads, to unlock significant revenue opportunities
  • Lead presentations/discussions with the clients around strategic ideas, sharing the recommended direction and rationale as to why this is the right approach
  • Draft media announcements and thought leadership assets
  • Train and support spokespeople with media and speaking opportunities
  • Work strategically and in partnership with internal teams to build, maintain, and improve internal and external processes, workflows, systems, and policies

Qualifications

  • 10+ years of experience in PR, communications, marketing or journalism
  • Proven track record of success in PR and communications
  • Impeccable writing skills
  • Skilled at developing strategic communications plans
  • Desire to be part of a team looking to take their PR team to the next level
  • Demonstrated ability to influence all levels of leadership
  • Innovative and proactive problem-solving skills with the ability to exercise integrity and sound judgment in complex and ambiguous situations