Viamonte is part of an ambitious mixed-use retail development that will bring the first CCRC to Walnut Creek, CA. This creative collaboration between Northern California Presbyterian Homes and Services (NCPHS) and Episcopal Senior Communities (ESC) will be unlike anything that has come before it—a haven for adults 62 and over that’s fully integrated into a multigenerational community and surrounded by natural beauty. The Orchards at Walnut Creek, slated to open in 2018, will be filled with upscale retail establishments and select local restaurants—a bold, unconventional setting for a CCRC.
After intensive research—during which multiple brand concepts were explored and shared with prospective residents and key stakeholders—we landed on a distinctive platform under the heading “Dynamic Senior Living.” Then, with original photography and a confident, outdoorsy personality, we built an outspoken brand and launched a multi-channel pre-sell campaign. In just a few short months, we generated a flood of leads that filled pre-sell events to capacity.
Building a loyal customer base is not about who’s aware of your brand, but who believes in it. Feels an attachment to it and chooses to make it part of their lives. When you give people that compelling reason to become active participants in your brand, they’ll put their money where their heart is. Even when somebody else whistles. That’s true brand participation. The difference between a customer and a brand’s best friend.
THE WANAMAKER BUILDING 100 PENN SQUARE EAST PHILADELPHIA, PA 19107