When it opens in 2018, Ventana will be the first-of-its-kind high-rise CCRC in Dallas. Ventana is a project of Buckner Retirement Services, a brand that has 60 years of experience and operates seven distinct senior communities throughout Texas.
The challenge for Ventana was to create interest among an affluent audience in the pre-construction phase, and our client set an aggressive goal of bringing in hundreds of Priority Club Members in under a year. With well-established competition vying for their high-end CCRC audience, Ventana had to establish a unique position in the market. Based on research that showed our senior target placed a high value on freedom, we built a brand around a distinctive senior lifestyle, the best of refined living, and a suite of services for individuals 62+. This idea revealed itself as “Life Opened Wide.”
Building a loyal customer base is not about who’s aware of your brand, but who believes in it. Feels an attachment to it and chooses to make it part of their lives. When you give people that compelling reason to become active participants in your brand, they’ll put their money where their heart is. Even when somebody else whistles. That’s true brand participation. The difference between a customer and a brand’s best friend.
THE WANAMAKER BUILDING 100 PENN SQUARE EAST PHILADELPHIA, PA 19107