LevLane’s work for United Concordia Dental was recently honored by two different award programs for work across two different campaigns.
The TV commercial for the company’s brand campaign won a Platinum Viddy Award.
The digital media campaign for the company’s FEDVIP program won a Gold DotComm award.
Platinum Viddy for Fortify Your Business TV commercial
The Viddy Awards, founded in 1994 by the Association of Marketing and Communication Professionals, attracts tens of thousands of entries from more than 100 countries. Judged by industry professionals who represent a wide array of disciplines and categories, these awards honor excellence in all areas of video production.
Our TV commercial – an animated spot that re-branded United Concordia nationally – won in the Broadcast category and marked United Concordia’s first foray into television in its 40+ year history. In addition to winning this award, the spot set the tone and style for the whole campaign (which included digital media, print, social, OOH and radio), energizing the entire organization from the C-suite to the sales force, and driving sales during a global pandemic.