Strategy. Rate negotiation. Added value. No, this isn’t Monopoly–we’re talking media, which no one navigates quite like our own Tony Sweeney. He’s forever exploring those unusual, unexpected components that can turn a media mix into a work of art. As for Tony’s ability to coax those all-important added-value programs out of traditionally tight-fisted media outlets, suffice it to say you’ve never seen a dollar stretch further than when it’s in Tony’s capable hands.
In addition to formal recognition from YUM Brands and KFC and Taco Bell, Tony has had categorical success in healthcare. He also has a valuable understanding of the financial services category, with experience working with clients such as Provident Bank, Beneficial Bank and Sovereign. To round out his experience, he has also worked with a variety of multi-unit retailers, like Midas and Massage Envy.
Tony’s media expertise is the ultimate added value.
who loves ya?
My kids for taking them out of school for Disney.
Will at the security desk–he tells me to have a nice day…every day.
My fantasy football league, for my annual donation.
State Farm for my keeping full coverage on my 14-year-old car.