AN ADDITION WHOSE IMPACT WILL CHANGE THE EQUATION.
Soon taking shape on the campus of First CommunitY Village in suburban Columbus, Ohio, The Fairfax represents a dramatic step forward for this long-established retirement living community.
Offering more spacious quarters and a higher level of design and comfort than the community’s existing residential spaces, The Fairfax is drawing the interest of a younger senior population with an active outlook and a sense of connection to the region, specifically to the community’s Upper Arlington setting.
By encouraging prospective residents to “Live in the moment. Live in The Fairfax,” the brand communications platform equates a move to the community with an autonomous life choice and with freedom from the constraints of anxiety about the future.
Building a loyal customer base is not about who’s aware of your brand, but who believes in it. Feels an attachment to it and chooses to make it part of their lives. When you give people that compelling reason to become active participants in your brand, they’ll put their money where their heart is. Even when somebody else whistles. That’s true brand participation. The difference between a customer and a brand’s best friend.
THE WANAMAKER BUILDING 100 PENN SQUARE EAST PHILADELPHIA, PA 19107