When it opens in 2018, Ventana will be the first-of-its-kind high-rise CCRC in Dallas. Ventana is a project of Buckner Retirement Services, a brand that has 60 years of experience and operates seven distinct senior communities throughout Texas.
The challenge for Ventana was to create interest among an affluent audience in the pre-construction phase, and our client set an aggressive goal of bringing in hundreds of Priority Club Members in under a year. With well-established competition vying for their high-end CCRC audience, Ventana had to establish a unique position in the market. Based on research that showed our senior target placed a high value on freedom, we built a brand around a distinctive senior lifestyle, the best of refined living, and a suite of services for individuals 62+. This idea revealed itself as “Life Opened Wide.”