MDVIP is the largest concierge medicine provider in the country. By capping the size of its practices, they give patients more time with their doctors and that gives patients a higher level of primary care.
The resulting campaign, under the theme, “Get ahead of your health,” leveraged sophisticated multi-variable digital executions that targeted four distinct psychographic personas. Across a range of tactics—including a focus on mobile, interactive, video, and tailored landing pages—the program targeted emotional trigger points of each specific audience and tracked end-to-end results in real time, for weekly optimization.
Embracing new personas for the nation’s largest concierge medicine provider – and creating unprecedented ROI efficiency and lead generation.
Building a loyal customer base is not about who’s aware of your brand, but who believes in it. Feels an attachment to it and chooses to make it part of their lives. When you give people that compelling reason to become active participants in your brand, they’ll put their money where their heart is. Even when somebody else whistles. That’s true brand participation. The difference between a customer and a brand’s best friend.
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