NOT JUST A NEW VIEW.
A NEW WAY.
The plans for Legacy at Mills River are not only unconventional in terms of design. The very vision behind them is also different from what we’ve come to expect of a retirement living community. Planned around an ownership model, where residents hold the deed to a property they can keep, sell or pass down to their heirs, Legacy will offer an unprecedented degree of autonomy over the features, finishes and fixtures of their Blue Ridge Mountain homes in the Arts & Crafts style.
Accordingly, the Legacy communications program, soon to be unveiled in the marketplace, projects individualism as well as inclusion, with both words and imagery chosen to define Legacy residents as people of style, substance, financial wisdom and foresight. Under the banner of “Next-Generation Retirement Living,” our campaign reflects a love of the outdoors as well as an appreciation for the value of family and of self-determination.
WE ARE ABOUT TO EMBARK ON THE NEXT PHASE OF DEVELOPMENT FOR LEGACY AND CAN’T WAIT TO LAUNCH OUR NEW CAMPAIGN IN THE MARKET.
PHOTOGRAPHY EMPHASIZES NATURAL SETTINGS AND A COMFORTABLY CASUAL ESTHETIC.
DIGITAL MESSAGING IS DESIGNED TO DEFINE AND EXPLAIN THE HOME OWNERSHIP MODEL.
Building a loyal customer base is not about who’s aware of your brand, but who believes in it. Feels an attachment to it and chooses to make it part of their lives. When you give people that compelling reason to become active participants in your brand, they’ll put their money where their heart is. Even when somebody else whistles. That’s true brand participation. The difference between a customer and a brand’s best friend.
THE WANAMAKER BUILDING 100 PENN SQUARE EAST PHILADELPHIA, PA 19107