JEFFERSON COMPREHENSIVE CONCUSSION CENTER came to LevLane Advertising not as Jefferson Comprehensive Concussion Center. At the time, they were three healthcare powerhouses joining forces and in need of one unifying brand. All three did have a unifying mission; to tackle concussion from all sides. Rothman Institute, Wills Eye Hospital, and Jefferson all had sterling reputations for exceptional care. What they needed was a brand big enough to hold their combined expertise. We created the name, mark, and multi-channel marketing campaign that powerfully leveraged our well-known healthcare partners’ expertise and introduced the region to the new specialists in concussion care.