Drexel University brought LevLane in as a partner to implement paid media strategy and assess marketing opportunities for a new major brand campaign being launched in 2016. Through disciplined research and strong strategy development that campaign hit the mark for the University. Success was attributed with key performance indicators of web sessions gains, branded search, and brand recall increases in the key markets. The compelling ‘Ambition Can’t Wait’ brand campaign and the significant media push behind it were surely a part of the Drexel enrollment increases bucking the trend of higher ed decline. Drexel enrolled their largest freshman class in 2017 and beat those numbers in the following year.
LevLane’s team on media strategy/implementation and data analytics is in its fifth year for Drexel. Responsibilities range from providing data and insights on the changing media landscape to executing lead gen for graduate programs to strategizing paid media channel planning for their ongoing brand campaign. The LevLane team is a trusted partner to the University and provides project support in Creative and Social beyond the Media AOR assignment.