Our clients know it and feel it every day, as does every LevLane employee–from senior management to our interns. David’s 40-plus-year career as a marketing executive is characterized by qualities rarely found among agency principals: his core knowledge, direct involvement and genuine interest in every aspect of our clients’ business. Combined with his experience, this perspective informs his insightful recommendations to our Account Services team.
He’s applied these traits to such successful brands as KFC, Taco Bell, McDonald’s, Midas, and Massage Envy. David enjoyed a 15-year run servicing McDonald’s. Impressive, until you compare it to the 28 years KFC has graced LevLane’s client roster.
Yet David still finds time to give generously back, devoting his extracurricular energies to board positions with the Philly Ad Club and the American Association of Advertising Agencies. He’s also the board chairman of PennFuture, Pennsylvania’s leading environmental advocacy organization.
Who starts an agency inspired by a hit movie? David does. Back in the day, at Elkman Advertising, his colleague Bruce Lev wanted them to open an agency together. But David urged patience…until he saw the cult film classic, Risky Business, where Tom Cruise’s buddy famously advises him, “Sometimes you just hafta say, what the “####!” That was David’s go-for-it moment, and the rest is Philly agency history.
LevLane opened in 1984 with multi-unit retail at its foundation. As President and CEO, David brought his experience managing Elkman’s big chunk of McDonald’s business. He even played a key role in opening the original Ronald McDonald House, the first of 322 houses now helping families in 57 countries. At LevLane he leveraged all of that franchise marketing expertise into long client engagements with KFC, Taco Bell, Midas, Rita’s Water Ice, Massage Envy and more…in dozens of major markets.
After 32 years, the Lev and the Lane are as active as ever, both in and outside of the office. In addition to his board positions with Philly Ad Club, the 4As (including a tenure as president of the Philadelphia Council), and PennFuture, he is also a member of the Philly Ad Club Super Board. David is active in, and first global president of MAGNET, the multi-national advertising and marketing agency network that numbers 40-plus members and over a billion dollars of global billing.
With it all, David still gets his at-bats as the (ahem) senior member of LevLane’s title-contending softball team in the PhillyAd Club league. And he’s still inspired by great movies.
David and his wife Ginger have been married for 48 years. They have three children and five very busy grandchildren.