Known for having a hard-as-anything-to-say last name (it’s HUE-nergarth, by the way), David has 30+ years of experience thinking strategically about how people and brands behave and how marketing ecosystems can be optimized – and better monetized. He works through an experiential lens, drawing on the disciplines of branding, digital, consumer insight, engagement channels, platforms and content. He likes to build what he calls “campaign engines” that marry motivating audience insights to ruthlessly results-driven plans. He’s done this for major brands at LevLane, including Provident Bank, Kennedy Health and Jefferson, among others. David came to us from McCann Worldwide in NYC, where he was lead strategist for Zurich Insurance, Nestlé Waters, and Nature Valley. His background also includes stints at R+TOP, Grey and DDB. Besides strategy, he has another love: teaching, and that’s why he’s also served as a Professor of Campaign Planning at Temple University for the past five years.
David loves finding out what makes prospects really love brands – and creating greater ROI in the process.
who loves ya?
The New YorkTimes because it knows how much I love it. And dogs all over the world that feel the love from being rescued.