Capital Health wins Gold for Women’s Health TV commercial
LevLane was recently honored by the Association of Marketing and Communication Professionals with a Gold Viddy Award for our TV spot promoting Capital Health’s OBGYN services.
The Viddy Awards were founded in 1994 and attract tens of thousands of entries from more than 100 countries. Judged by industry professionals who represent a wide array of disciplines and categories, these awards honor excellence in all areas of video production.
Our spot, which supplemented the overall brand campaign that we developed for Capital Health the previous year and was supported with print, OOH and digital media, emphasized the hospital’s unique attention to care and expertise where women’s health is concerned. Using 16mm, Super Eight, VHS and digital footage as we had in the brand and cancer spots, we were able to show women from different eras and different stages of life, to deliver a richer, broader message.