Capital Health wins Gold for Women’s Health TV commercial
LevLane was recently honored by the Association of Marketing and Communication Professionals with a Gold Viddy Award for our TV spot promoting Capital Health’s OBGYN services.
The Viddy Awards were founded in 1994 and attract tens of thousands of entries from more than 100 countries. Judged by industry professionals who represent a wide array of disciplines and categories, these awards honor excellence in all areas of video production.
Our spot, which supplemented the overall brand campaign that we developed for Capital Health the previous year and was supported with print, OOH and digital media, emphasized the hospital’s unique attention to care and expertise where women’s health is concerned. Using 16mm, Super Eight, VHS and digital footage as we had in the brand and cancer spots, we were able to show women from different eras and different stages of life, to deliver a richer, broader message.
LevLane:
Bruce Lev – Creative
Martin Bihl – Creative
Heather Kasprzak – Creative
Jason Rossano – Account
Dan Hall – Media
Mike Merring – Media
Capital Health:
Dennis Dooley – Vice President Communications and Government Affairs
Kate Stier – Director of Public Relations and Marketing
Jason Stacchini – Communications and Marketing Manager
Partners:
Donna Pangione, Producer, Decorous Productions
Steve Perrong, Director, Neighborhood Films
Sam Baiamonte, Editor, Bruton-Strobe
Lucas Harger, Editor, Bruton-Strobe
Sunshine Clay, Producer, Bruton-Strobe
Rick DiDonato, Engineer, Baker Sound
Emily Bihl, Copywriter