In many ways, what Audrey does as Programmatic Media Manager is kind of like cooking. A pinch of this. A little more of that. Now analyze this data to help optimize the performance of future campaigns. Ok, maybe it’s not like cooking. So what does programmatic mean, you ask? Oh you know, it’s just automated algorithmic bidding using a technology platform, of course. And that may sound like some pretty complex jargon, but it’s all in a day’s work for the former attorney, current media master. (She’s still technically an attorney, just not practicing).
Nowadays, Audrey’s routinely monitoring half a dozen campaigns at once—crunching numbers, generating reports, and fine tuning media placements to help put our ads in front of exactly who we want, precisely when we want. All of this has allowed clients like Drexel University, Provident Bank, and Senior Living Communities to respond and adjust tactics at the drop of a dime. Which she then picks up because she’s fiscally responsible like that.
When Audrey’s not managing some media, she’s cooking. Or reading. Or reading a cookbook, which is like two hobbies in one. The Bucks County native is an avid outdoorswoman, running and hiking being two of her other favorites. From her programmatic prowess to her insatiable window puppy shopping—Audrey knows how to pick a winner.
who loves ya?
The Philadelphia Parking Authority – for being their biggest offender and thus their biggest $upporter.