AGILE THERAPEUTICS began working with LevLane Advertising years back when they wanted help in positioning their first commercial offering. As a pre-commercial organization focused on life sciences and women’s health, this launch was the perfect opportunity to become a category leader. The company had a true passion for women’s health fueled by grounded data and insights, instead of personal opinion or intuition. We helped position them as a young, curious company, always wanting to learn about women, their needs, and how healthcare can advance to meet those needs. Together, we’ve developed a messaging hierarchy that promotes their belief in a being a 360°customer service company that listens, anticipates, delivers, and says, “Thank You.” Our latest campaign actualizes their vision to be a leader in the category and an advocate for women.