AGILE THERAPEUTICS began working with LevLane Advertisingyears back when they wanted help in positioning their first commercial offering. As a pre-commercial organization focused on life sciences and women’s health, this launch was the perfect opportunity to become a category leader. The company had a true passion for women’s health fueled by grounded data and insights, instead of personal opinion or intuition. We helped position them as a young, curious company, always wanting to learn about women, their needs, and how healthcare can advance to meet those needs. Together, we’ve developed a messaging hierarchy that promotes their belief in a being a 360°customer service company that listens, anticipates, delivers, and says, “Thank You.” Our latest campaign actualizes their vision to be a leader in the category and an advocate for women.
Building a loyal customer base is not about who’s aware of your brand, but who believes in it. Feels an attachment to it and chooses to make it part of their lives. When you give people that compelling reason to become active participants in your brand, they’ll put their money where their heart is. Even when somebody else whistles. That’s true brand participation. The difference between a customer and a brand’s best friend.
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