In Philadelphia, a car hits a pedestrian once every five hours, with millennials acting as the biggest offenders (and victims). So we hit our audience at their ultimate point of impact: in the streets and on their phones – sparking125,000 YouTube views and an ongoing conversation aimed to change young people’s behavior.
Building a loyal customer base is not about who’s aware of your brand, but who believes in it. Feels an attachment to it and chooses to make it part of their lives. When you give people that compelling reason to become active participants in your brand, they’ll put their money where their heart is. Even when somebody else whistles. That’s true brand participation. The difference between a customer and a brand’s best friend.
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