Digital Media Manager

Responsibilities

  • Focused on multiple or specific self-managed digital media channels – as determined by the Media Director
  • Expertise in utilizing media buying platforms to execute digital channel assignment  Specifically:
    • Programmatic: DSP and Ad serving platforms
  • Provide recommendations and execute strategies for specific specialized digital channel, campaign structuring, targeting and other facets of the digital tactic
  • Continually bring new ideas to the table and drive the business forward
  • Cause clients and prospects to view us as a provider of innovative media solutions by expanding and sharing knowledge of new technologies and business opportunities through industry research, industry events and vendor offerings
  • Manage day-to-day operations of digital campaigns and accounts
  • Strategize, plan and buy online media for PPC and programmatic ads
  • Perform in-depth analysis of campaigns using internal reporting, Google Ads, Bing Ads, DV360, DCM & Google Analytics
    • Programmatic: Identify efficient and precise targeting strategies that meet the client’s digital objective and set up testing scenarios to gain continual learning and improvement
  • Manage budgets to ensure proper allocation in accordance with goals
  • Conduct keyword/targeting research, competitive benchmarking and selection for campaigns
  • Define, monitor, and analyze key performance indicators for continuous improvement of digital media campaigns
  • Provide monthly reporting & analysis to clients. Must monitor campaign results and analyze/report key metrics as needed
  • Communicate with Media Supervisor/Director and/or Client Services regarding needs, results, etc.
  • Implement new campaign strategies, accounts, ad groups, ad creation, optimization, budgets and maintenance
  • Generate quarterly client reports for all major metrics
  • Collaborate with Media Supervisor/Director and Client Services on the creation and delivery of campaign overview and analysis
  • Maintain a positive and productive relationship with all clients and team.
  • Present to clients in a positive, confident and professional manner – demonstrate a keen understanding of clients’ businesses and industries

Requirements

  • Three+ years marketing experience within the specific digital discipline (programmatic)
  • A four-year degree in marketing, advertising, communications or related field
  • Hands-on experience managing programmatic campaigns
  • Proficient and in-depth knowledge of DV360, DCM (or other DSP and Ad Server) & Google Analytics
  • Google Ads and Google Analytics Certified Preferable
  • Ability to analyze large data sets and produce reports
  • Programmatic: Highly Skilled in Bid Management and Ad Serving platforms. Ideally DV360 and DCM
  • Skilled in creating and managing paid social media campaigns preferable
  • Attention to detail and the ability to effectively multitask in a deadline-driven environment.
  • Ability to present complex subjects in understandable terms
  • Ability to keep current in latest trends in online marketing and test this knowledge in marketing initiatives
  • Experience leading and developing a team of media professionals
  • Strong presentation skills coupled with the confidence, professionalism and integrity necessary to represent the agency to its client(s)
  • Strong written communications skills
  • Experience with and working knowledge of media research tools and resources
  • A creative thinker with a passion for generating great ideas on behalf of our clients
  • An articulate, friendly, “whatever-it-takes” attitude, along with a strong work ethic