Digital Analytics Coordinator

Responsibilities

  • Assist in Agency’s online and offline marketing analytics efforts – with direct report to the VP of Digital Media and in strong coordination with other media and strategy teams
  • Manage analytics dashboards to encompass data from all digital marketing channels and client data
  • Analyze data to determine the most valuable opportunities to improve campaign performance
  • Work with multiple data sources/reports (site metrics, campaign/channel reports, traffic and conversion reports) to analyze campaign performance and make recommendations for improvements
  • Experience working with integrating data (from multiple sources and platforms) would be a plus.
  • Manage and continually enhance campaign reporting that allows LevLane and our clients to understand the trends on client campaigns
  • Generate weekly, monthly, and quarterly performance reports for clients, including ability to recognize and troubleshoot data anomalies
  • Assist in tagging and tag management systems.
  • Assist in creating engaging presentations that summarize complex analyses and inform business decisions
  • Communicate analytic findings and actionable recommendations in a manner tailored to internal and external audiences
  • Maintain an understanding of industry trends, research and emerging tools

Requirements

  • Detail Oriented and must have the ability to evaluate the data and challenge the accuracy of data rather than taking it at face value
  • Strong process and methodology orientation
  • Strong problem solving skills
  • Skillful communication (written and verbal)
  • Ability to deal with issues resolution and escalation
  • Robust organizational skills with the ability to work in a fast paced environment and manage multiple deadlines and priorities.
  • 1-2 years of experience in measuring the success of online advertising, paid search and/or other digital programs…1-2 years experience can include statistics/analytics work in college and/or internship(s).
  • Agency experience and/or related course-work preferred
  • Background in statistics and statistical modeling techniques a plus, but not required
  • Knowledge of Google Analytics and other Google media platforms, website analytics or other online analytics tools a must
  • Google Analytics Certification is not required, but would be ideal
  • STRONG Excel and PowerPoint skills
  • Understanding of Paid Media
  • A passion for data, an analytical mindset, and results-focused nature