Assist in Agency’s online and offline marketing analytics efforts – with direct report to the VP of Digital Media and in strong coordination with other media and strategy teams
Manage analytics dashboards to encompass data from all digital marketing channels and client data
Analyze data to determine the most valuable opportunities to improve campaign performance
Work with multiple data sources/reports (site metrics, campaign/channel reports, traffic and conversion reports) to analyze campaign performance and make recommendations for improvements
Experience working with integrating data (from multiple sources and platforms) would be a plus.
Manage and continually enhance campaign reporting that allows LevLane and our clients to understand the trends on client campaigns
Generate weekly, monthly, and quarterly performance reports for clients, including ability to recognize and troubleshoot data anomalies
Assist in tagging and tag management systems.
Assist in creating engaging presentations that summarize complex analyses and inform business decisions
Communicate analytic findings and actionable recommendations in a manner tailored to internal and external audiences
Maintain an understanding of industry trends, research and emerging tools
Detail Oriented and must have the ability to evaluate the data and challenge the accuracy of data rather than taking it at face value
Strong process and methodology orientation
Strong problem solving skills
Skillful communication (written and verbal)
Ability to deal with issues resolution and escalation
Robust organizational skills with the ability to work in a fast paced environment and manage multiple deadlines and priorities.
1-2 years of experience in measuring the success of online advertising, paid search and/or other digital programs…1-2 years experience can include statistics/analytics work in college and/or internship(s).
Agency experience and/or related course-work preferred
Background in statistics and statistical modeling techniques a plus, but not required
Knowledge of Google Analytics and other Google media platforms, website analytics or other online analytics tools a must
Google Analytics Certification is not required, but would be ideal
STRONG Excel and PowerPoint skills
Understanding of Paid Media
A passion for data, an analytical mindset, and results-focused nature