MediaPost News: After a month-long internal review, the Atlanta KFC Advertising Co-op named LevLane as its first agency of record. A 2011 budget of $2.5 million will go to TV, radio, digital, print, P-O-P and outdoor, with first work breaking in January.
dBusiness News: After a one-month internal review, the Atlanta KFC Advertising Co-op, Atlanta, has named LevLane, Phila., as its first agency of record since the co-op’s formation in 2002. All review particpants, including Tracy-Locke, Dallas, and ESW Partners, Chicago, were existing KFC local co-op roster agencies. A 2011 budget of $2.5 million will go to TV, radio, digital (including mobile), print, P-O-P and Outdoor, with first promotions due to break in January.
Selection was based on a strategic sales-building plan. Atlanta KFC Advertising Co-op president Bill Byrd states, “LevLane demonstrated a solid understanding of what it takes to drive fast food sales, and also a solid commitment to partnering with us and to establishing representation here in our marketplace.”
LevLane vp, account director Chris Ponzio adds, “We are proud to be expanding our relationship with the KFC brand, and equally proud to receive this vote of confidence from their owner/operators—entrepreneurs who are vitally aware of what works day-in, day-out, to bring in hungry customers.”
The Atlanta KFC Advertising Co-op includes ten members in the Atlanta DMA. LevLane already manages six other KFC regional co-op accounts, in Vt., Mass., N.Y., Penn. and Fla.
LevLane is a full-service marketing communications agency with offices in Philadelphia and West Palm, Fla. Clients include regional KFC/Taco Bell, Beneficial Bank, ALI-ABA, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System, The Phila. Center City District and Philadelphia Streets, among others. www.levlane.com
Atlanta Business Chronicle: The Atlanta KFC Advertising Co-op, has named LevLane of Philadelphia as its first agency of record since the co-op formed in 2002.
The Atlanta KFC Advertising Co-op, which will have a $2.5 million budget in 2011, includes 10 members in the metro Atlanta market.
LevLane manages six other KFC regional co-op accounts, in Vt., Mass., N.Y., Penn. and Fla.
The first ads for the new campaign, which will include TV, radio, digital, print, and outdoor, are expected to begin in January.
The National Wildlife Foundation, an environmental nonprofit, appointed David Lane as its Pennsylvania delegate to the NWF’s annual affiliate council. Lane is the president and co-founder of Philadelphia-based advertising agency LevLane.
Jake Hancock was promoted to senior account manager for the Philadelphia advertising agency LevLane. Hancock, who was previously an account manager, will handle strategic planning for Beneficial Bank, Fairmount Park Conservancy, the Support Center for Child Advocates, and other LevLane clients.
Philadelphia – David Lane, president and co-founder of advertising agency LevLane, Phila., and board chair of environmental organization PennFuture, Harrisburg, Pa., was recently chosen as Pennsylvania’s one delegate to the National Wildlife Foundation’s annual affiliates council, representing PennFuture.
The National Wildlife Foundation affiliates council is charged with electing key members of NWF’s leadership and setting the organization’s conservation policy priorities. Under Lane’s leadership, commencing in May, 2009, PennFuture was named the sole Pennsylvania affiliate of the National Wildlife Foundation. Lane is a longtime NWF member, and was recently re-elected as PennFuture board chair.
About David Lane
Over his 36-year marketing career, David Lane has directed efforts for such successful brands as KFC, Taco Bell, Midas, McDonald’s, Subaru and The Philadelphia Orchestra. He is a member of the Eastern Region Board of the American Association of Advertising Agencies (AAAA) and a board member and past chairman of its Philadelphia Council, past president of the Marketing and Advertising Global Network (MAGNET), an active board member of the Philadelphia Advertising Club and current chairman of its PR committee.
PennFuture is a statewide public interest membership organization, founded in 1998. PennFuture’s activities include litigating cases before regulatory bodies and in local, state and federal courts, advocating and advancing legislative action on a state and federal level, public education and assisting citizens in public advocacy.
LevLane is a full-service marketing communications agency with offices in Philadelphia and West Palm, Fla. Clients include regional KFC/Taco Bell, Beneficial Bank, ALI-ABA, Phila. Recycling Office, Fairmount Park Conservancy, Philadelphia Streets Dept., WXPN, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System and The Phila. Center City District, among others. www.levlane.com
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April 26, 2010
By Amanda Smith-Teutsch
City of Philadelphia uses street poets to convey anti-littering campaign
Instead of preaching on the wickedness of littering, leaders in the city of Philadelphia think they´ve hit on a new way to get people to think twice about tossing cigarette butts and soda bottles out the car window.
“Our challenge was to raise awareness of the city´s litter problem at the street level to effect change,” said Scott Tattar, of LevLane, the advertising firm conducting the anti-littering campaign for the city.
The campaign´s organizers started with a series of focus groups to see what kind of message would be best received by city residents, Tattar said.
“What we gleaned from that focus group is that people don´t want to be dictated to,” he said. “They wanted to be spoken to by their peers. They ¼didn´t want ´Big Government´ pointing the finger at them saying, ´You better not litter.´ ”
What resulted was the “Un Litter Us” campaign, which takes the spoken-word compositions of five Philadelphia street poets, accompanied by congas, acoustic bass or saxophone.
The artists — Denice Frohman, Gregory Corbin, Steve Annan, Whitney Peyton and Carlo Campbell — currently have radio spots and 30- and 60-second videos on YouTube, which also appear on Philadelphia television.
“The city has a heartbeat,” says Corbin in the first video on the YouTube channel. “With broken glass, cigarette butts, plastic wrappers clogging its arteries. The city has a heartbeat, with smokestack lungs, trash dancing on its tongue. The city has a heartbeat, and it´s waiting for you to provide hope, to become change, to become litter free. The city has a heartbeat, and it´s waiting for you to come clean.”
The five artists featured in the campaign were among 100 street poets who auditioned for the agency and were chosen for their sentiments and performances.
The campaign, which also includes transit posters, was the idea of Mayor Michael Nutter and his citywide neighborhood improvement initiatives, Tattar said.
The campaign also will include street poetry events, Facebook and Twitter presences, “Litter Free School Zones,” and block-by-block community mobilization drives.
“It has had a phenomenal reception in every corner of the city,” Tattar said. “The hip-hop community, the artists community, to the actual residents.”
Tattar said he credits the public announcements with increasing participation in the city´s spring cleanup program, nearly doubling participation from 120 to 234 neighborhood projects.
The appeal, he said, is the approach.
“Most public, government campaigns make the mistake of being preachy,” Tattar said. “This avoids that in every way. It´s real people speaking real words, and it eliminates the preachy potential.”
Philadelphia-based LevLane is a marketing communications agency whose clients include regional KFC/Taco Bell, Beneficial Bank, The Philadelphia Center City District and Reliance Standard Life Insurance.
To view the videos, visit www.youtube.com/user/unlitterusphilly.
Contact Waste & Recycling News reporter Amanda Smith-Teutsch at 330-865-6166 or email@example.com