Pepperpots: We’re Feeling Pretty Good!

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The LevLane PR Team is feeling pretty good after the 2011 PRSA Pepperpot Awards last night.

The team took home 3 Pepperpots and 2 Ladles!! We received Pepperpots for:
1) Feature Story: the Reliance Standard By-Lined Article
2) Audio Visual Programs: the BLOCS EITC How-To Guide
3) Special Events & Observances: the Philly Spring Cleanup.

We received Ladles for:
1) Editorial & Op-Ed Columns: the BLOCS Back to School Op-Ed
2) Speeches: Kathryn Ott Lovell’s Centennial Celebration Remarks

Congratulations to the LevLane PR Team!

Newsroom Content Advisory

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We’ve been having conversations around the LevLane office about posting content to company newsrooms without infringing on copyrights. After some internal debate and discussion with legal counsel, we’ve come up with some do’s and don’ts for posting content to company newsrooms.

Whether we update your newsroom or not, we wanted to make sure we shared these best practices with you.

The ideal way to post news to your newsroom is to include the title of the article, date, news outlet and a link to the full article where it originates online. You may craft your own language that explains the content of the full piece, but should not directly lift any copy from the article and place it on your website.

Below is an example of what this might look like:

You can also access the Prudential Newsroom here. Notice that Prudential writes its own short blurb about the article rather than lifting from the actual piece.

Another good example is Microsoft In The News:

Microsoft does not include original language about the piece, but instead links directly to the original source.

It is not recommended that you copy and paste content from the original source onto your website. Doing this may infringe on copyright laws. Below is an example of how you SHOULD NOT post news to your newsroom:

Just some food for thought to help make your newsroom the best it can be.

Pennsylvania Horticultural Society Plants Ad Account at LevLane

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After a three-month review, the Pennsylvania Horticultural Society (PHS), Phila., producer of the world’s largest indoor flower show, has selected LevLane, Phila., as its first brand agency. Five other agency finalists, unnamed, were all Philadelphia-based and among the city’s very largest. The initial assignment will be an organization-wide rebranding, to be followed in 2012 with public-facing work likely to include broadcast, print, outdoor, digital and social media. Budget is undisclosed.

Selection was based on a presentation of PHS rebranding strategy and of LevLane agency credentials. Senior Vice President Kate Wilhem states, “the Horticultural Society’s long and esteemed standing within the Philadelphia region is something we cherish. Some of the concepts we’ve championed over our 184-year history, green ideas like sustainability and community gardens, are now societal essentials. LevLane’s record of service within the Philadelphia community and its passion for environmental brand work were a perfect match for us.”

LevLane executive creative director Bruce Lev adds, “Our agency mission, centered on not just brand awareness but brand affinity, is the right solve for PHS. They have the awareness. And they have all the ingredients to grow their love. This is a prominent Pennsylvania client with a regional footprint and aspirations that go way beyond that. We see PHS as a deep-rooted participant in the world’s ever-expanding, green dialogue.”

PHS is a nonprofit membership organization serving novice gardeners and experienced horticulturists. Its mission is to improve the quality of life and to create a sense of community through horticulture. Founded in 1827, PHS is the largest and oldest horticultural society in America. Its Philadelphia International Flower Show, the world’s largest, adds an annual $61 million to the regional economy. www.PHSonline.org

LevLane is a full-service marketing communications agency with offices in Philadelphia, West Palm, Fla., and Atlanta. Clients include Pennsylvania Horticultural Society, regional KFC/Taco Bell, Beneficial Bank, Jomar, ALI-ABA, Saul Ewing, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System, Kennedy Health Network, Senior Care Development and The Phila. Center City District, among others. www.levlane.com

Philly Ad Club: http://www.phillyadclub.com/pennsylvania-horticultural-society-plants-ad-account-at-levlane.html

Jomar’s new approach to discount shopping

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Check out this great story from 6ABC’s Action News Team about our client, Jomar! We recently helped the local discount chain with a brand makeover, but you can still find the same great deals in-store. The Action News story will tell you about some of the wonderful treasures you can find at Jomar. The chain is now connecting with customers in fun, new ways. Check out Jomar online and visit the store’s Facebook Page and Twitter Handle.

Read full story on abclocal.go.com.