Why I Love The Phillies

/in , /by

There is just something about that P that makes me proud. Is it the success on the field? Can’t be. ‘Cause I filled with pride long before they ever won anything. No, I love the Phillies because of their genuine give-back to the community. They absolutely GET the importance of PR in action. When Ryan Howard shows up to Hunting Park to debut a new youth baseball field, it’s not just lip service, it’s PR in action. When Jimmy Rollins gives his time and money to build computer labs in area schools, it’s no stunt. It’s genuine. Chase and Jen Utley’s commitment to animal rescue is not just a nice poster. It is from the heart. It’s the difference between PR for the sake of publicity and PR that develops public relationships. It’s also why I love the work that I do. I truly believe that business is a great driver of social change. Corporate Social Responsibility—or CSR—is an actual thing now. And that’s very cool. The Phillies were entrenched in the local community way before the CSR acronym came into play. The Phillies have crafted (and drafted) a winning ballclub, but their real success is the result of consistent, sincere community give-back. That’s why I love the Phillies. The rings are also nice.

LevLane to Represent Saul Ewing

/in , /by

Law firm Saul Ewing, LLP, Phila., has named LevLane as agency-of-record. An undisclosed budget will go to print, online and out-of-home advertising, including media buying, and also to public relations. First work, targeting multiple distinct practice areas, will break in spring.

Selection was based on LevLane’s presentation of its affinity-based advertising methodology. Saul Ewing director of marketing E. Steven Carrington states, “As we seek to hone our messages to our various constituencies, we look forward to tapping LevLane’s broad-based communications expertise, encompassing b-to-b, financial, corporate, and even retail.”

LevLane senior vice president Scott Tattar adds, “We have our different tactics, but law and advertising are both persuasion businesses, and are both service businesses. On a core level, we get each other. And the challenge of addressing Saul Ewing’s multiple markets—with different media, mindsets and competition—that is something we at LevLane absolutely relish.”

Saul Ewing LLP is a full-service law firm with 230 attorneys in nine offices in Penn., Md., N.J., Del., D.C., and N.Y., providing counsel to national and international businesses from Fortune 500 corporations to large and medium-sized companies in both the private and public sectors.

LevLane is a full-service marketing communications agency with offices in Philadelphia and West Palm, Fla. Clients include regional KFC/Taco Bell, Beneficial Bank, ALI-ABA, Phila. Recycling Office, Fairmount Park Conservancy, WXPN, Philadelphia Financial, Phila. Corporation for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System, The Phila. Center City District and Philadelphia Streets, among others. www.levlane.com

LevLane to represent Philadelphia Technology Park

/in /by

Philadelphia Business Journal: Philadelphia Technology Park has hired a Philadelphia advertising agency to do public relations.

LevLane, a Center City agency, will also handle media relations and “reputation management,” the two parties said Monday.

Philadelphia Technology Park, which opened in September at the Philadelphia Navy Yard, is in the business of data backup for corporations in the region. Its mission is to “meet the extreme power, cooling and bandwidth demands of the latest high-density IT infrastructures.”

LevLane, a full-service marketing communications agency, has offices in Center City and West Palm, Fla. Clients include KFC/Taco Bell, Beneficial Bank, ALI-ABA, Fairmount Park Conservancy, WXPN, Philadelphia Corp. for Aging, Reliance Standard Life Insurance, Wesley Enhanced Living, Kennedy Health System, Center City District and the Philadelphia Streets Department and its Recycling Office.

Read more: LevLane to represent Philadelphia Technology Park | Philadelphia Business Journal

Accounts and People of Note in the Ad Industry

/in , /by

New York Times Online: KFC Houston Advertising Co-op chose LevLane, Philadelphia, as its advertising agency of record. The assignment, with spending estimated at $2.5 million, had been handled by J&A Integrated Thinking, Brentwood, Tenn. LevLane also handles the accounts of seven other KFC regional co-ops.

http://www.nytimes.com/2010/11/29/business/media/29adnewsletter3.html?_r=2&nl=business&emc=atb1

News From the Advertising Industry

/in , /by

New York Times Online: Philadelphia Financial selected LevLane, Philadelphia, as its first agency of record for advertising and public relations after becoming independent from its former parent, the Phoenix Companies. Spending was estimated at less than $1 million.

http://www.nytimes.com/2010/11/08/business/media/08addes.html

People in the News

/in , /by

LevLane promoted Josh Lev from account manager to senior account manager, on the agency’s Kennedy Health System and Philadelphia Center City District accounts, and also working on new business. Josh joined LevLane in 2003. Also promoted was Jake Hancock from account manager to senior account manager, handling strategic planning for Beneficial Bank, Fairmount Park Conservancy, and Support Center for Child Advocates, among other accounts.

Fairmount Park Conservancy On Nightly News

/in , , /by

For our Fairmount Park Conservancy client, we bought the feel-good Huntington Park story to the attention of the nation with a feature segment on NBC Nightly New. Viewership topped 8 million!

Thinking Green: Poetic Cleanup

/in , , /by

The City of Philadelphia Recycling Office’s largest-ever anti-litter campaign consists solely of the spoken word compositions and performances of five Philly street poets, each accompanied by either congas, acoustic bass, or saxophone. The campaign is the work of advertising agency LevLane, and is part of a city-wide neighborhood improvement initiative by Mayor Michael Nutter. The poetry performances were chosen for power, not prettiness. The campaign’s ad media executions of television ads and transit posters. It also includes street poetry events, Facebook and Twitter presences, signage-designated “Litter Free School Zones,” and block-by-block community mobilization drives. Credits include CCO Bruce Lev, CD Deb Racano, Executrive AD Lori Miller, Copywriter Jerry Selber, Print Production Anna Taylor.

Accounts and People of Note in the Ad Industry

/in , /by

New York Times Online: Atlanta KFC Advertising Co-op chose LevLane, Philadelphia, as its first agency of record. The budget for 2011 was estimagted at $2.5 million. LevLane handles six other KFC regional co-op accounts in markets like Florida, Pennsylvania and Vermont.

http://www.nytimes.com/2010/09/27/business/media/27adnewsletter3.html?_r=2&nl=business&emc=atb1

People On The Move: NonProfit

/in , /by

The National Wildlife Foundation, an environmental nonprofit, appointed David Lane as its Pennsylvania delegate to the NWF’s annual affiliate council. Lane is the president and co-founder of Philadelphia-based advertising agency LevLane.